Los Cabos continues to consolidate itself as one of the most desired tourist destinations in the world, thanks to its spectacular landscapes, its vibrant gastronomic offer and a tranquil environment. After receiving more than 1.9 million international visitors in 2024, the region is preparing for a 2025 full of unforgettable experiences. Below are some of the most outstanding events of the year:

1. Sabor a Cabo (February 22)

A must-see gastronomic festival where the best local chefs from restaurants such as Pan di Bacco and Jardín Secreto delight attendees with authentic flavors. This year, the event will feature the participation of the iconic singer Yuri. 2. Bisbee’s Black & Blue Fishing Tournament (October)

Recognized as the sport fishing tournament with the largest prize pool in the world, it brings together more than 200 boats from various countries competing in the waters of Cabo San Lucas.

3. Los Cabos Open of Surf (June)

Zippers Beach Break in Costa Azul becomes the epicenter of surfing, accompanied by live music and a relaxed atmosphere. Ideal for those who enjoy the sea and sports.

4. Mifel Tennis Open (July 14-19)

At the modern Cabo Sports Complex, tennis lovers will enjoy this tournament that combines gastronomy, entertainment and a high level of competition.

5. Los Cabos Jazz Festival (August)

A musical and cultural event that brings together talented jazz musicians in San José del Cabo, creating a welcoming atmosphere for all ages.

6. PGA Tour – World Wide Technology Championship (November 3-9)

The best golfers in the world will compete in this prestigious tournament. In the last edition, Colombian Nicolás Echavarría shined in the competition.

More Iconic Activities

From whale watching in winter to diving activities in the Sea of ​​Cortez, Los Cabos offers endless experiences for those seeking adventure, culture and gastronomy.

The recognition by The New York Times as one of the 52 places to visit in 2025 only reaffirms that this Mexican paradise is a destination that captivates with its authenticity and diversity of proposals.

Hotel occupancy is expected to be 80% and a significant economic spillover for the tourism sector

With the beginning of March, the long-awaited "Spring Break" season begins in Los Cabos, one of the most sought-after tourist destinations by young students from the United States and Canada. From March 1 to 15, 2025, the arrival of more than 30 thousand vacationers is expected, who will take advantage of their school break to enjoy the beaches, entertainment and natural beauties that the region offers.

According to figures from the Los Cabos Tourism Trust (Fiturca), hotels - from exclusive resorts to options with all-inclusive services, favorites among spring breakers - will reach an occupancy close to 80%, similar to last year.

The economic impact will be significant, as each tourist will spend an average of $110 per day during the four days they stay at the destination, directly benefiting local businesses and workers in the tourism sector.

The restaurant sector, especially establishments located in the tourist area and on the beaches, estimates an increase in sales of 20% to 30%, with full houses at practically any time of the day.

Los Cabos is consolidating itself as the preferred destination nationwide for spring breakers, thanks to its entertainment offering and world-class services, which year after year attract thousands of young people in search of an unforgettable experience.

With the season upon us, authorities and service providers are preparing to provide attention and security to visitors, reinforcing the position of Los Cabos as one of the most dynamic and attractive tourist destinations in Mexico.

The Los Cabos Tourism Board (FITURCA) is proud to announce that Park Hyatt Los Cabos and Amanvari Los Cabos have been selected to be part of the prestigious Forbes Travel Guide "2025 Most Anticipated Openings" list. This list highlights the most anticipated hotel developments globally, recognized for their ability to redefine luxury and offer exceptional experiences to their guests.

This distinction not only reflects the prestige of both projects, but also reaffirms the positioning of Los Cabos as a leading luxury tourism destination. With their openings scheduled for this year, both resorts promise to further raise the level of hospitality, design and sustainability that distinguishes the destination.

Park Hyatt Los Cabos will offer a sophisticated proposal, focused on contemporary luxury and personalized experiences that connect guests with the natural beauty and culture of Los Cabos. With its innovative design and attention to detail, the resort is emerging as a unique space for travelers seeking excellence in every aspect of their stay.

Meanwhile, Amanvari Los Cabos, the first project of the renowned Aman brand in the destination, represents the essence of discreet luxury. This resort will be surrounded by extraordinary landscapes and will offer an intimate and personalized experience, designed for those seeking to escape the ordinary and deeply connect with nature.

"The inclusion of Park Hyatt and Amanvari on the Forbes Travel Guide list is a testament to the prestige and quality that Los Cabos offers as a destination," said Rodrigo Esponda, General Director of FITURCA. "These projects represent the best of our identity: a place where natural beauty, world-class hospitality and sustainability intertwine to create unforgettable experiences."

With these new openings, Los Cabos reaffirms its commitment to attract tourists who are looking for more than just a destination; they want to live authentic and unique experiences that highlight the rich offerings of the place. From adventure and nature tourism to wellness, luxury and cultural proposals, the destination is distinguished by its constant innovation, offering the best of Mexico and Baja California Sur to the world.

The most important event in world tourism closed with more than 255 thousand visitors and new commitments to sustainability and internationalization.

Madrid yesterday closed the 45th edition of the International Tourism Fair (Fitur) with a historic balance: 155 thousand professionals attended during the working days, a figure that was added to the 100 thousand visitors from the general public during the weekend, consolidating a record of participation.

María Valcarce, director of the event, described this edition as “very positive” and assured that the objectives were “achieved and surpassed”. The fair, considered the largest in the world in terms of business participation, brought together 156 countries and more than 9,500 companies, distributed in nine pavilions of the Ifema Madrid venue.

The 2025 edition will have Mexico as guest country, which puts this destination in the center of international attention. With sustainability and internationalization as key pillars, a proposal is expected that highlights the cultural, gastronomic and tourist diversity of the Latin American country.

Fitur 2025 has already paved the way for global tourism, a sector that in the last year surpassed pre-pandemic levels and is projected towards record numbers. The fair reflected current trends with sections such as Fitur Cruises, on cruise tourism; Fitur Techy, which explored the balance between technology, AI and sustainability; and Fiturext, the Sustainability Observatory focused on sustainable food management.

The Ibero-American Conference of Tourism Ministers and Entrepreneurs (Cimet) was also held, which in its 28th edition brought together representatives from 14 countries in the region.

The festive atmosphere of Fitur 2025 was felt with activities for the general public, such as craft workshops, tastings, concerts and contests. This approach brought tourism closer to attendees, showing its role as an economic and cultural engine.

With Mexico leading the next edition, the event promises to remain the epicentre of global tourism innovation, with an increasingly sustainable approach and connected to the future of the sector