• The virtual space includes four outdoor domes and a main hall, focused on gastronomy, art and culture, sustainability, golf and nature.
• Los Cabos updates its digital ecosystem to improve accessibility, personalized recommendations and interactive features.
• These new technologies are the result of a five-year effort, focused on innovation and sustainable development, which mark the way to an even more promising future.

The Los Cabos Tourism Trust (FITURCA) is pleased to announce its foray into the metaverse, in collaboration with NOSTRA, a leading company in immersive experiences based in Dubai. This innovative project aims to offer visitors a unique and educational experience about the cultural and natural wealth of Los Cabos.

Located in the NOSTRA metaverse, the Los Cabos virtual space is designed as an immersive museum consisting of four outdoor domes and a main hall. Through this digital environment, visitors will be able to explore the activities that bring the destination to life: gastronomy, art and culture, sustainability, golf and nature. This platform represents an opportunity for diverse generations to discover and rediscover what Los Cabos has to offer and prepare to live its most iconic adventures.

The gateway to the Los Cabos metaverse is the Oculus 2 or 3, Meta's reality glasses. Users must enter the Meta Horizon Facebook Market and download the NOSTRA metaverse. Once inside, they will be able to access the virtual world of Los Cabos. An informative microsite was also created that allows users to explore this virtual space through Facebook Meta Horizon. People who do not have Meta's virtual reality glasses can enter as guests.

“The collaboration with NOSTRA allows us to attract monthly visitors from around the world. Countries such as Mexico, the United States, Canada, Brazil, Dubai, the United Kingdom and Spain will be part of our potential audience through this space,” said Rodrigo Esponda, General Director of FITURCA.

"Over the past five years, we have worked tirelessly to get to this moment, and today we find ourselves sowing an even more promising future for Los Cabos. Our commitment to innovation and sustainable development drives us to continue forward, visualizing the opportunities that the coming years have in store for us," added Rodrigo Esponda.

New immersive digital ecosystem, new travel experience

Another innovation for the destination was the renewal of the Visit Los Cabos digital ecosystem, with the purpose of revolutionizing the way travelers experience its wide tourist offer. This platform sets a new standard in Mexico, leveraging technology to create an inclusive, accessible and personalized digital ecosystem like no other in the country or Latin America. The immersive platform brings the destination to life through images, intuitive navigation and innovative features.

Redesigned under three unique pillars – inclusion through accessibility, digital experiences and immersive visual storytelling – the new digital ecosystem offers a range of enhanced features including:

• Increased accessibility: By partnering with AudioEye, Los Cabos ensures an inclusive online experience for all. The AudioEye accessibility toolbar allows users to customize their experience with features such as color contrast adjustments, text resizing and font adjustments, making the digital ecosystem navigable for visitors with low vision, dyslexia, color blindness and other visual impairments.
• Personalized planning features: Artificial intelligence (AI)-powered recommendations, including interactive flight maps and itinerary planning tools, provide an engaging and informative planning experience for travelers. Additionally, immersive 360° tours allow visitors to virtually explore activities and experiences before booking them.
• Curated content and immersive storytelling: Sections dedicated to different travel styles, showcasing the diversity of experiences available in Los Cabos such as rural tourism, wellness, sustainability, and gastronomic offerings, among many more. The videos and images were created by photographer Ben Horton, who captured the natural beauty of the destination in every shot.

“We are thrilled to introduce this renewed digital ecosystem,” said Rodrigo Esponda. “This platform underscores Los Cabos’ commitment to innovation and our dedication to providing exceptional and accessible travel experiences for all travelers. We believe this transformative digital tool will inspire even more travelers to discover the unique places and experiences available in Los Cabos.”

These enhancements further cement Los Cabos’ position as a leader in the travel and tourism industry. By embracing technologies such as AI and augmented reality (AR), and through partnerships with platforms such as AudioEye, Los Cabos is committed to ensuring a seamless and enjoyable virtual experience for all who visit, furthering its reputation as a top-tier travel destination.

As you browse Visit Los Cabos you will be able to experience the new features while planning your next trip to Los Cabos.

The Los Cabos Hotel Association (AHLC) has announced its new Board of Directors for the period 2025-2026, with Armando García, representative of the Pueblo Bonito group, assuming the presidency. In a press conference, together with Lilzi Orcí, Executive President of the AHLC, the main challenges and strategies that the tourist destination will face in the next two years were highlighted.

Lilzi Orcí emphasized the sustained growth of the hotel sector in Los Cabos, with solid occupancy and a significant economic impact. "Hotels not only generate income, but also employment, and in Los Cabos the unemployment rate is minimal. We are always looking for new collaborators," she said. She also stressed the importance of tourism promotion and the need for greater investment in this area. "There is a mistaken perception that Los Cabos sells itself. However, in markets such as Europe, the effort to position it is greater and requires additional resources," she added.

For his part, Armando García highlighted the continuity and strengthening of teamwork within the hotel sector and its commitment to sustainability. "We are implementing strategies to reduce the environmental impact, such as the efficient use of water and energy resources in hotels, the reduction of single-use plastics and the promotion of recycling practices. In addition, we will work together with local suppliers to promote more responsible and sustainable tourism," he explained. "The challenge is the same as we have had: to consolidate Los Cabos as an exclusive and international destination. We must take care of our home, because if we don't do it ourselves, no one else will," he said.

Among the main challenges facing the AHLC are mobility, urban image, security and staff training. "It is essential to work with municipal, state and federal governments to guarantee the growth of the destination. Collaboration with organizations such as Fiturca is key to strengthening tourism promotion," García said.

The new board is made up of 95 members representing the diversity of the destination's hotels, including all-inclusive hotels, European plans, and properties located in different areas, such as San José del Cabo, Cabo San Lucas, and the East Cape.

The Board of Directors will be made up of:

Mauricio Salicrup

Security Committee

David Ocete

Governmental Affairs Committee

Los Cabos has been recognized as one of the “52 Places to Visit in 2025” by the prestigious international media The New York Times. This important recognition not only consolidates it as a world-class tourist destination, but also distinguishes it as the only one in Mexico to be part of this exclusive list in 2025.

Every year, The New York Times prepares this exclusive list to highlight destinations that capture the imagination of travelers and offer unique experiences. This year, Los Cabos has earned a place thanks to its combination of incomparable natural beauty, its commitment to sustainability and innovation in the tourism industry.

Known for its desert landscapes that meet the sea, crystal-clear beaches and rich marine biodiversity, Los Cabos has evolved to become a global benchmark for luxury tourism. The region stands out for its range of personalized experiences, from adventure activities such as whale watching and diving in the Sea of ​​Cortez, to its award-winning gastronomy and world-class hotels.

In addition, the inclusion of Los Cabos on this list is a reflection of its commitment to sustainability and the protection of its natural environment. Efforts to preserve marine biodiversity, promote responsible tourism practices and maintain a balance between development and conservation have been key to differentiating this destination from others.

“This success is the direct result of ongoing strategic work and the strengthening of key relationships with the media, specifically with Elaine Glusac, travel editor of The New York Times. Our proactive approach and constant communication with the journalist played a crucial role in securing this incredible distinction and coverage. We have worked on this inclusion for the past year, and we are excited to see Los Cabos be part of this outstanding list,” said Rodrigo Esponda, General Director of FITURCA.

Los Cabos' inclusion on this exclusive list reaffirms its position as a must-see destination for international travelers in 2025. From the iconic Arch of Cabo San Lucas to the tranquil beaches of Loreto and unique cultural experiences, Los Cabos offers a diversity of activities that delight all types of visitors.

Tourists from around the world have the opportunity to explore what makes Los Cabos a unique place. It is the perfect time to marvel at its natural wealth, enjoy its vibrant cultural life and experience the warmth of its people.

To read The New York Times article on Los Cabos and see the full list visit: https://www.nytimes.com/interactive/2025/travel/places-to-travel-destinations-2025.html

On December 19, Los Cabos celebrates 30 years of American Airlines operations in this tourist destination, a date that symbolizes the airline's collaboration and impact on the economic and tourism development of the region since its first flight in 1994.

To commemorate this anniversary, a special ceremony was held to welcome flight 2592, from Dallas, Texas, which landed at 9:30 a.m. at Terminal 2 of the Los Cabos International Airport.

The arrival of 175 passengers was a significant moment, which included a welcome characterized by mariachi music, a symbol of the hospitality that distinguishes Los Cabos as an international destination.

Rodrigo Esponda, General Director of the Los Cabos Tourism Trust (FITURCA), highlighted that “American Airlines has been a strategic partner for the growth of Los Cabos, connecting us with key markets that have driven the arrival of travelers and generated an impact on the local economy. This anniversary is a sign of the commitment of both parties to continue positioning Los Cabos as one of the most attractive tourist destinations in the world.”

“At American, we are excited to be able to celebrate three decades of operations in Los Cabos, a sign of our commitment to Mexico and to our team throughout the country,” said José María Giraldo, General Manager of Operations for Mexico, Central America, and the Caribbean at American Airlines. “We are proud to offer more flights than any other U.S. airline in Los Cabos, giving our customers more options to travel and connect with the United States and the world.”

American’s winter seasonal operation from Los Cabos (SJD) will include up to 81 weekly flights to six destinations in the United States, including Austin (AUS), Charlotte (CLT), Dallas-Fort Worth (DFW), Los Angeles (LAX), Chicago (ORD) and Phoenix (PHX).

Since its arrival in 1994, American Airlines has played a fundamental role in connecting Los Cabos with the main cities of the United States, strengthening air connectivity and the flow of tourists to the destination. With more than 30 airports connected in its network, American Airlines has established itself as the leading airline in Los Cabos, transporting the largest number of passengers and offering the highest frequency of flights to this popular tourist destination. Thanks to its service, millions of travelers have access to the beaches and attractions that make Los Cabos a unique place.

The Los Cabos Tourism Trust celebrated this milestone and reaffirmed its commitment to work in collaboration with strategic partners such as American Airlines to continue attracting visitors, diversify markets and foster the growth of the destination. • The Mexican Meetings Tourism Council (COMIR) meets in Los Cabos to define strategies for the sector in 2025.

• The Los Cabos Meetings Tourism Cluster (CTRLC) joins COMIR, strengthening collaboration and tourism development in the region.
• CTRLC priorities: Unification of the sector, protection of the Los Cabos brand and improvement of the participant experience through training and development.

Los Cabos, Baja California Sur, January 10, 2025.- From January 8 to 10, 2025, the Mexican Meetings Tourism Council (COMIR) will hold its planning meeting in Los Cabos, Baja California Sur. This meeting aims to establish strategies that will guide the actions of the sector during the next year, with the guidance of a specialized facilitator.

COMIR represents various stakeholders in the Meetings Industry before the authorities of the Government of Mexico, seeking to promote benefits and manage public policies that favor the sector. This meeting brings together presidents of associations and directors of event organizing companies, both nationally and internationally.

A highlight of this meeting is the integration of the Los Cabos Meetings Tourism Cluster (CTRLC), which was established in October 2019. This cluster's mission is to become a leading organization in the industry, collaborating with the academic, business and official sectors to promote the growth and competitiveness of the destination.

This cluster is the second at the national level to join COMIR, which underlines the growing importance of meetings tourism in Mexico. "The integration of the Los Cabos Meetings Tourism Cluster is a crucial step to strengthen our position in the global industry. Together, we can create an ecosystem that not only promotes successful events, but also drives the economic and social development of our region," said Rodrigo Esponda, General Director of the Los Cabos Tourism Trust.

"The average spending of a participant in events is higher than that of a visitor on vacation. This not only amplifies the economic benefit, but also enhances the use of direct and indirect services in the community, generating a significant positive impact both in the locality and in attracting new visitors to the destination," added Rodrigo Esponda.

As part of the CTRLC's strategic priorities, the following stand out:

• Unification of the sector: Act as a catalyst to connect the actors in the value chain and promote the comprehensive development of the destination.
• Brand protection: Reinforce the perception of Los Cabos as a unique destination through effective marketing strategies.
• Improving the participant experience: Collaborating with various entities to implement programs that improve key event services.

“The formalization of the cluster and its integration into COMIR represents a key step to strengthen the collaboration and strategic development of the Meetings Industry in Mexico. For destinations like Los Cabos, this integration amplifies their visibility, reinforces their competitiveness and connects directly with key industry players, ensuring clear and tangible benefits for their positioning as a leading destination in the MICE segment. At the same time, the inclusion of Los Cabos in COMIR enriches our national representation, strengthens our joint strategies and ensures a win-win model that drives the entire industry,” said Michel Wohlmuth, President of COMIR.

During the sessions, COMIR will hold a dialogue with key representatives of the destination to share recommendations and suggestions that drive events in Los Cabos. This collaborative approach is essential to strengthen tourism development and ensure that Los Cabos remains a competitive and reliable destination in the global market.