With a successful turnout, the 16th edition of the most prestigious culinary festival in Baja California Sur, "Sabor a Cabo 2025", was held on February 22 at the San José del Cabo Country Club, bringing together more than 2,000 attendees. The event, which fuses innovation and gastronomic tradition, was graced by the stellar presentation of the singer Yuri, who illuminated the stage with her presence and talent.

From 4:00 p.m., tourists, residents and locals gathered to enjoy a night full of flavors and live music. With the participation of more than 40 renowned restaurants in the region, attendees were able to taste a wide variety of dishes, accompanied by craft beers and wines from the main wineries in the state.

A showcase for local gastronomy

Ulises Mendez, President of the festival, highlighted that one of the main objectives of "Sabor a Cabo" is to promote and support local producers, as well as to strengthen the restaurant sector, breweries and wineries. "As always, it has been a challenge, a gigantic challenge, but we have always had the support of all restaurateurs and the most important thing is that, to express all the gastronomic offer that our destination has, we also want to show everything that has to do with wines and service in general, which is very important and increasingly consolidates us as a high-level gastronomy tourism, supporting the Fire Department, the Red Cross and other entities as well," he said.

Among the culinary options, attendees found everything from fresh seafood and cuts of meat to fusion cuisine proposals, all accompanied by the offer of 20 craft breweries and wineries in the region.

Yuri: the star of the night

The highlight of the evening came with the performance of Yuri, who together with his group of dancers offered a vibrant and energetic show. Songs such as "¿Qué te pasa?", "El apagón" and "Maldita primavera" got the audience dancing, while ballads such as "Ella más que yo" and "Dame un beso" touched the emotional fiber of the attendees.

This is not the first time that Yuri has visited Baja California Sur. Previously, in 2015, he performed at the La Paz Carnival, where he also captivated the public with his charisma and talent.

A festival that grows and leaves a mark

"Sabor a Cabo" has established itself as one of the most important gastronomic events in Mexico, attracting not only residents and tourists, but also renowned chefs and sommeliers who seek to share their passion for cooking and high-quality drinks.

With a positive balance and a great response from the public, the 2025 edition of "Sabor a Cabo" reaffirms its position as a culinary and entertainment benchmark in Baja California Sur, leaving expectations high for next year.

Cactus Tours has made history in adventure tourism by obtaining the Guinness Record for the longest bicycle zip line in the world. With a length of 339.39 meters, this attraction travels 854 meters over the majestic landscape of the South Californian desert, offering an unparalleled view of the Pacific Ocean and consolidating Los Cabos as a leading destination for extreme experiences.

The recognition was awarded in a special ceremony at the Cactus Tours headquarters, with the presence of leaders of the tourism sector, authorities and representatives of Guinness World Records. Among those in attendance were Fernando Ojeda, Undersecretary of Tourism and Economy of Baja California Sur; Rodrigo Esponda, General Director of the Los Cabos Tourism Trust; Victor Montaño, Director of Public Relations of the Municipality of Los Cabos; Alfredo Arista Rueda, official judge of Guinness World Records; Francisco Orrantia, General Manager and Founding Partner of Cactus Tours; and the architect responsible for the project, José Manuel Pizarro.

During the presentation of the official certificate, Alfredo Arista Rueda highlighted the magnitude of the achievement and its impact on the global tourism sector:

"Granting this recognition to Cactus Tours is a testament to the effort, innovation and passion for offering unique experiences. This zipline for bicycles not only represents an unprecedented tourist attraction, but also reinforces the mission of Guinness World Records to inspire extraordinary achievements. This record places Los Cabos at the epicenter of adventure tourism and motivates the industry to continue innovating."

On behalf of the Ministry of Tourism and Economy (Setue), Undersecretary Fernando Ojeda underlined the importance of the project for the tourism development of the region:

"Initiatives like this reinforce Baja California Sur's position as a world-class destination for adventure tourism. The combination of innovation, safety and respect for nature allows us to offer unique experiences that attract visitors from around the world and generate a positive impact on the local economy."

For his part, Francisco Orrantia highlighted that this project is the result of a bold vision and more than 11 years of work. "This record represents Cactus Tours' commitment to excellence and innovation. We have not only challenged the limits of height, but we have raised the standard of adventure tourism in the region. Our mission is to offer unforgettable experiences that connect visitors with nature and adrenaline." In addition, he highlighted that Cactus Tours offers other experiences, such as all-terrain vehicle tours and camel rides, all designed to provide excitement and safety.

José Manuel Pizarro, architect responsible for the construction of the bicycle zipline, explained the technical challenges involved in the project and how the highest safety standards were guaranteed for adventurers from around the world.

With this achievement, Los Cabos is positioned as a global benchmark in adventure tourism, attracting travelers looking for exciting and challenging experiences. Rodrigo Esponda, General Manager of the Los Cabos Tourism Trust, concluded:

"This record not only celebrates our ability to innovate in adventure tourism; it is a reflection of the collective commitment to making Los Cabos an unrivaled destination that inspires all those seeking memorable experiences."

The Los Cabos Tourism Trust (FITURCA) presented its annual report for 2024, highlighting the positive impact of tourism promotion on the economic and social development of the region. The dissemination strategy implemented has proven to be highly effective, generating an economic spillover 323 times greater for each peso invested in promotion.

The report indicates a notable increase in the average nightly rate, which went from $286 dollars in 2019 to $481 dollars in 2024. In addition, the average expenditure per visitor reached $6,367 dollars with a stay of 6.1 nights, exceeding the expenditure of the previous year by a thousand dollars. These data reflect the high valuation of the tourist experience in the destination.

Quality tourism and diversification of experiences

During 2024, more than 60% of visitors participated in activities in contact with nature, while 16% explored local culture and gastronomy. This diversification has made it possible to strengthen the attractiveness of the destination and its tourist offer.

The tourism promotion campaign reached eleven key markets: the United States, Canada, Mexico, Colombia, Brazil, Australia, the United Kingdom, Spain, France, Germany and Japan. As a result, Los Cabos received nearly 3.8 million visitors in 2024. Despite a slight decrease in the total number of tourists compared to the previous year, the average spending per visitor experienced a significant increase.

The state's Undersecretary of Tourism and Economy, Fernando Ojeda, highlighted the importance of FITURCA and other promotion trusts in Baja California Sur, noting that "this has allowed us to compete and remain on a global scale."

Air connectivity: key to growth

Los Cabos established itself as the third best-connected destination in Mexico, with more than 572 weekly flights from 32 destinations in the United States, 11 in Canada, 16 domestic flights, and one in Germany. In addition, there was an 81% increase in the arrival of tourists by private aviation compared to 2019, with more than 93 thousand visitors.

Sustainable tourism and community development

One of the most significant advances in 2024 was the promotion of sustainable and community tourism. The Los Cabos Rural Guide, made up of more than 60 guides from 20 communities, promotes authentic experiences that directly benefit the local population. This effort, the result of three years of collaborative work, is constantly updated to strengthen rural development.

Rodrigo Esponda, General Director of FITURCA, highlighted the destination's commitment to responsible tourism: "Los Cabos' commitment is to tourism that not only encourages the arrival of travelers, but also promotes local well-being and development."

According to the report, 71% of the population employed in the tourism sector has employment benefits, and 81% of visitors expressed total satisfaction with their experience at the destination.

Strategy for 2025

With the aim of maintaining the upward trajectory, FITURCA has defined the following priorities for 2025:

Strengthen the quality of the tourism offer.

Maintain leadership in the US market.

Increase the arrival of Canadian tourists.

Consolidate the relevance of the destination at a national level.

Expand in emerging markets such as Australia, Brazil, the United Kingdom, Spain, Germany and Japan.

Increase air connectivity with new strategic routes.

The full 2024 results report can be consulted at: https://fiturca.com.

Los Cabos stands out as the only Mexican destination at Routes Americas, reaffirming its leadership in air connectivity.

The Los Cabos Tourism Trust (FITURCA) participated in the 18th edition of Routes Americas 2025, held from February 10 to 12 in Nassau & Paradise Island, Bahamas. This event is recognized as the main forum for the development of air routes in the American continent.

Los Cabos is the only Mexican destination with a stand at this important event, where strategic meetings were held with leading airlines such as American Airlines, Delta and JetBlue, among others, with the aim of strengthening and expanding Los Cabos' air connectivity to key markets in North America, Central America and Europe.

"Our presence at Routes Americas reinforces our commitment to improving air connectivity in Los Cabos, facilitating access for international travelers and promoting economic growth in our region," said Rodrigo Esponda, CEO of FITURCA.

During the event, FITURCA held a meeting with Volaris, where the possibility of continuing to expand with flights from the United States to San José del Cabo was evaluated. Thanks to ongoing efforts to improve air connectivity, a new direct route was recently confirmed with Volaris from Oakland to Los Cabos, which will begin operations on March 20, 2025. With a daily frequency, this route seeks to attract 186 tourists each day to the destination, strengthening the arrival of travelers from the west coast of the United States.

FITURCA also held a strategic meeting with the leading luxury airline in transcontinental flights, Cóndor Flugdienst, to strengthen the route from Frankfurt, which will end next April, in its first season, and will resume operations in November of this year.

Within the framework of Routes Americas, it was confirmed that American Airlines is expanding its connectivity to Los Cabos from ORD (Chicago O'Hare), DFW (Dallas/Fort Worth) and LAX (Los Angeles) airports, offering more seats for travelers. During the event, opportunities were also explored with COPA, Iberia and Emirates to expand connectivity to new markets in Central America and the Middle East.

Participation in Routes Americas 2025 is part of FITURCA's comprehensive strategy to position Los Cabos as a top-level tourist destination, offering a wide range of experiences in luxury tourism, gastronomy, adventure and wellness. With these actions, Los Cabos reaffirms its commitment to innovation and excellence in the tourism industry.

Currently, Los Cabos manages 85% of Baja California Sur's connectivity, with 60 source markets in four different countries. This makes it the third largest recipient of international visitors in Mexico, highlighting the fundamental role of air connectivity in regional economic growth.