Los Cabos Presents “Viajeros Creando” at the 2025 Mexico City Tourism Fair

Viajeros Creando

  • An investment of more than $900 million in luxury hotels is expected over the next three years.
  • An increase in flight offerings is expected over the next six months: 920,100 domestic seats, 1.2 million from the U.S., and 44,000 from Canada.

As part of the 49th edition of the Mexico City Tourism Fair, the Los Cabos Tourism Trust (FITURCA) presented the “Viajeros Creando” campaign, a collaboration with Alonso Vera, known as Pata de Perro. This initiative chronicles the travel experience of a group of renowned artists from different disciplines, on a tour of Baja California Sur aboard a Porsche, a brand that will soon open its first branch in Los Cabos.

The campaign's objective is to inspire road trips by showcasing the cultural and natural richness and diverse personalities of the region's main destinations. Through the voices and perspectives of film, music, photography, and literary artists, the tour covered Cabo San Lucas, San José del Cabo, Santiago, Miraflores, La Paz, and Todos Santos.

As a result of this trip, various audiovisual materials will be produced, including a photo chronicle, a travel diary, an original musical theme, and a short film, pieces that will reflect the experience and essence of Baja California Sur.

More than 80 strategic meetings

During the Mexico Tourism Tianguis 2025, the main business platform for the national tourism sector, FITURCA developed an intense agenda focused on diversifying and strengthening its positioning in various segments. Rodrigo Esponda, General Director of FITURCA, highlighted the holding of more than 50 meetings with airlines, tour operators, and travel agencies, including Copa Airlines, Volaris, Despegar, Expedia, Pricetravel, and Euromundo, with the goal of expanding connectivity and commercial opportunities for the destination.

In addition, more than 30 meetings were held with local, national, and international media to provide updates on tourism offerings, the results of the first four months of the year, projections for the next six months, and promotional and marketing efforts aimed at positioning Los Cabos globally. “Los Cabos is consolidating its position as an internationally connected destination that offers an exceptional travel experience. An investment of over $900 million in luxury hotel infrastructure is projected over the next three years, with the opening of more than 900 rooms and the arrival of renowned brands such as Raffles Hotels & Resorts, Soho House & Beach Club, Park Hyatt Los Cabos, Rosewood Residences Old Lighthouse, Amanvari, St. Regis Los Cabos at Quivira, St. Regis Residences, and SIRO,” stated Rodrigo Esponda.

He also highlighted that a significant increase in flight schedules from primary markets is expected over the next six months: 920,100 domestic seats (4.3% more than the same period in 2024), 1.2 million seats from the United States (an increase of 13.6%), and 44,000 seats from Canada.

FITURCA's participation in the Mexico Tourism Fair is part of the joint effort of the Baja California Sur delegation, made up of more than 30 companies and the tourism trusts of Mulegé, Loreto, Comondú, La Paz, and Los Cabos, with the goal of forging agreements that promote regional tourism development.

FITURCA reaffirms its commitment to positioning Los Cabos as a world-class destination, innovating its promotional strategies and forging alliances that benefit both the tourism industry and the South California community.

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Second Land & Building Golf Tournament Arrives in Los Cabos with an Educational Purpose

Segundo Torneo de Golf Land Building

130 golfers will participate in a charity event supporting Building Baja's Future; they seek to position Los Cabos as the golf capital of Latin America.

The second edition of the Land & Building Golf Tournament will be held in 2025, an event that unites sport and social commitment in one of Mexico's most exclusive tourist destinations. The tournament will bring together 130 golfers and will allocate all proceeds to the Building Baja's Future non-profit organization, dedicated to strengthening education in the region.

Tournament organizer Ricardo Reyes highlighted the success of the first edition in 2024 and noted that this year the event will have the support of more sponsoring companies and a vision for international growth.

"Last edition had significant local relevance. This year we not only seek to repeat the success, but also to consolidate the tournament as a benchmark for a cause in the destination," Reyes stated. Link with the PGA TOUR

One of the notable new features of this edition is the collaboration with World Wide Technology, a company associated with the PGA TOUR series in Mexico, which opens the possibility of future editions with an international competitive profile.

"This has two aspects: promoting the destination as the golf capital of Latin America, and strengthening the economy of Los Cabos through sport," added the organizer.

Cause with educational impact

The beneficiary organization, Building Baja's Future, is one of the most important in education and youth development in Baja California Sur. The tournament not only promotes golf, but also reaffirms the commitment of the business and sports community to the state's social causes.

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Los Cabos Beaches Welcome 140,000 Bathers During Holy Week, Surpassing 2024 Figures

Semana Santa

The destination consolidated its position as one of the most visited in the country, according to the Ministry of Tourism; authorities reported a clean balance and improved infrastructure in coastal areas.

LOS CABOS, B.C.S.— During the recent Holy Week holiday period, Los Cabos ranked among the four most visited sun and beach destinations in Mexico, according to data from the Ministry of Tourism (Sectur). The influx was evident on the municipality's coasts, where local authorities reported more than 140,000 bathers, representing an increase of 25,000 compared to the figures recorded in 2024.

The coordinator of the Federal Maritime Terrestrial Zone (Zofemat), Rafael Álvarez, reported that the most popular beaches during the holy days were La Ribera and El Tule, both on the open sea. Regarding certified beaches, El Chileno and Palmilla topped the list of visits, standing out for their Blue Flag or Platinum status.

“Each of these beaches generates a large amount of solid waste, which also allows us to gauge the number of people visiting them,” Álvarez noted.

Infrastructure Improvements and a Clean Balance

To ensure a positive experience for both locals and tourists, the municipal government, in conjunction with various institutions, implemented a series of improvements. 205 portable toilets were installed, dirt roads leading to coastal areas were rehabilitated, and coordination was carried out with Oomsapas to bring drinking water to campers.

Likewise, the fire department sent 40 personnel to reinforce the presence of rescuers on the beaches, and waste collection was intensified, preventing accumulations that could affect the natural environment.

Although some minor incidents were reported due to campers who did not respect protected areas or engaged in restricted activities, authorities reported a clean balance at the end of the vacation period. The collaboration between security forces, civil protection, and Zofemat was key to maintaining order and ensuring safety in coastal areas.

With these results, Los Cabos reaffirms its position as one of the country's most important tourist destinations, while making progress in improving its services and infrastructure to continue offering safe, clean, and certified beaches.

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Acre Restaurant and Acre Resort Welcome Maycoll Calderón as Director of Culinary Innovation

Acre Restaurant

Acre Restaurant, awarded the 2024 Michelin Green Star for its commitment to sustainability and responsible gastronomy, is pleased to announce the addition of renowned Chef Maycoll Calderón as its new Director of Culinary Innovation. In this role, Calderón will work closely with Executive Chef David Fajardo to continue elevating Acre's culinary offering, staying true to the restaurant's core values: using local ingredients, respecting nature, and supporting sustainable producers.

With a distinguished international track record in some of the world's most renowned culinary destinations, Calderón began his career at the age of 18 in Spain, where he trained under Basque chef Karlos Arguiñano in Zarautz. There, he developed a deep respect for technique, simplicity, and passion in every dish—values ​​that have shaped his career ever since. He later honed his craft in renowned kitchens such as those of Juan Mari Arzak and Jean-Georges Vongerichten. His creative approach and respect for ingredients have led him to launch acclaimed projects in Mexico such as Huset, Hanky ​​Panky, and Cuna, redefining the country's gastronomic scene with an authentic vision and a deep connection to the environment.

"My philosophy has always been to create experiences that go beyond a meal; it's about telling a story and building a connection with the people and the place. Acre represents everything I believe in: community, sustainability, and excellence. I'm excited to collaborate with the Acre team to take the restaurant's cuisine to the next level," said Maycoll Calderón.

Located in San José del Cabo, Acre Restaurant bases its cuisine on products sourced from local farms and collaborations with small producers, in addition to offering menus that change with the seasons. Inspired by the richness of Mexican flavors with international touches, their menu highlights the diversity of Baja California's culinary landscape, featuring freshly caught fish daily, native chiles, mangoes from Acre's own orchard, vegetables sourced from the microclimates of the Cabo highlands, and fresh, handmade tortillas. Their organic garden, where heirloom tomatoes, beets, eggplant, carrots, onions, basil, herbs, and more are grown, reflects seasonality and ensures the highest-quality ingredients while maintaining sustainable agricultural practices.

Sustainability is a fundamental pillar at Acre Restaurant, not only in the kitchen but in every aspect of their operations. Through initiatives such as composting, responsible water use, and waste reduction, the team actively works to minimize their environmental impact and serve as an example for other restaurants to adopt a more conscious approach to hospitality. With the arrival of Maycoll Calderón, Acre reaffirms its commitment to culinary excellence and sustainable innovation, consolidating itself as a gastronomic benchmark in Los Cabos and beyond.

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Adventure and relaxation merge in Los Cabos this Easter

Los Cabos Easter

This Easter, Los Cabos establishes itself as the ideal destination for families looking to enjoy a relaxing and fun-filled vacation, with an offering designed to ensure unforgettable experiences for parents and children.

With direct flights from Mexico City, Guadalajara, Monterrey, and other cities in the country, Los Cabos is just two hours away, making it the perfect option for a short getaway or a full vacation.

All-inclusive Family Hotels and Kids' Clubs

Los Cabos' family resorts offer special programs for the little ones, with supervised kids' clubs, themed activities, and entertainment for all ages. Some notable options include:

  • Hyatt Ziva Los Cabos: Water park, mini shows, and a kids' club with supervised activities.
  • Hard Rock Hotel Los Cabos: Play areas, musical activities, and spaces for teens.
  • Dreams Los Cabos Suites Golf Resort & Spa: A club with outdoor games, camping nights, and a movie under the stars.
  • Garza Blanca Resort & Spa Los Cabos: A kids' club with workshops, crafts, and a healthy children's menu.
  • Grand Fiesta Americana Los Cabos All Inclusive Golf & Spa: This resort offers a wide range of activities for all ages, including kids' clubs and family entertainment programs.
  • Sandos Finisterra: Offers a kids' club, tennis courts, a gym, and a daily entertainment program with nightly shows, providing entertainment for the whole family.
  • Viceroy Los Cabos: Features the V Team Kids Club, where children can participate in activities such as beach cleanups, Spanish or yoga classes, movie nights, scooter or bike rides, among others.
  • Grand Velas Los Cabos: Offers a Kids' Club equipped with craft workshops, treasure hunts, balloon fights, and the latest Wii and Xbox games, supervised by qualified staff. Eco-Fun Activities for Kids (and Adults)

Beyond the resorts, Los Cabos offers unique experiences for children to connect with nature in a safe and fun way:

  • Cabo Adventures: Snorkeling tours for kids, camel rides, and mini-adventures on bikes or scooters.
  • High Tide Los Cabos: Paddleboarding and kayaking excursions in calm bays, ideal for children ages 6 and up.
  • Cactus Tours: All-terrain vehicle and camel tours in the desert, with a focus on conservation.
  • Wild Canyon: Adventure park with cable car, zip lines, animal interactions, and a kids' area for controlled activities.
  • Sea Turtle Release: An educational and heartwarming experience where families can participate in the release of baby turtles into their natural habitat, promoting marine conservation.
  • Surf Lessons for Kids and Beginners: Professional instructors offer lessons tailored to the little ones, ensuring a safe and fun experience in the waves of Los Cabos.
  • Los Cabos Tours: Glass Bottom Boat Tour: A fascinating way to observe marine life and iconic rock formations of Los Cabos, such as El Arco, without having to swim.
  • EcoCat Catamaran Tours: Offers catamaran tours that include visits to iconic sites such as Pelican Rock, Lovers Beach, and the sea lion colony, combining fun and environmental education.

This Easter 2025, Los Cabos offers the perfect balance of relaxation and adventure, with activities designed for the whole family. Come and discover why it's the ideal destination for an unforgettable vacation.

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