As part of the celebration of the twentieth anniversary of the Sudcaliforniana Association of developers of time share ASUDESTICO, took place the Californias third Forum of marketing and sales at the Hotel Sheraton Grand Hacienda del Mar

With the assistance of more than 500 people the days 1 and 2 of June the Forum start with a meeting with students of the Los Cabos who filled the Auditorium of the Hotel Sheraton Grand Hacienda del Mar

Pablo Diaz Rivera, Coordinator of the training section, ASUDESTICO: "… there were a section all morning which is for the student community to hi schools and local universities to they know who is the industry and has perceptions that may be wrong in this industry and have the opportunity to participate." "To open a job fair that I think is a very important theme..."

Fernanda Martinez, student: "I come from the UABS and studying foreign trade. "They seemed very important to me and what I can do I think it would be as the majority told us to be more humble and that we try to work as a team"

Enrique Barajas, student: "to me liked so much the first presentation that was on leadership I liked much what us told on a question that is very easy of make but very difficult of respond on it of who am I and the difference of what is a leader and what is a Chief"

The Rector of the University of the Golfo de California was very pleased by this third Forum.

Jorge Tellez, one of the Deans of the ASUDESTICO partners spoke of statistics

Jorge Tellez, ASUDESTICO: "today with the statistics that we see Cabo is with a 10% of the rooms that has Cancun the 2 ° national place to level of sales so wants to say we have 14 15 thousand hotel rooms against 84 thousand that has Cancun and with regard to sales of time shared we are the 2 ° place to national level above Vallarta up der Mazatlan above others destinations"

Among the exhibitors who participated included the presence of Howard C. Nausbam, President of ARDA that is the American Resorts Development Association one of the most important global organizations of timeshare, who spoke of the leadership in this industry.

Also featured prominent international speaker Rafael Piccolo with a great career in sales at IBM and later at Hewlett Packard in Mexico where he became General Director and engineer. On this occasion, he spoke of the leadership.

Rafael Piccolo: "the leader is who form leaders, if I can form young leaders children that come and you will see now that my focus my Conference also to the children because those large leaders of the tomorrow today have 3, 4 and 5 years you sees to Tiger Goods began to the 3 years and do not get to be the most large player " ," the 2nd largest in the history of golf, so the leadership, I think, is trying to be an example and motivate people to want to have challenges to make things happen to grow and be based on values..."

One of the most anticipated conferences was the one that gave the writer and researcher in Neuromarketing and Neuro-innovation, Jürgen Klaric, Master Coach for over 16 years, consultant and speaker and author of the books: "We are blind" and "Selling to the mind and not to the people". Considered among the 10 most influential marketers of the world.

Karlic to spoke also of his optical about the timeshare industry.

Jürgen Klaric, Master Coach: "One can see that it is has reinvented, it has been very interesting because was a repressed sector because the people already not wanted to know of that product, that is very nice, the sector is again more honest, more direct, more professional and going to re-emerge because is a good product..."

According to attendees, one of the speakers with most charismatic by his casual style and full of funny anecdotes about the relationship of the Japanese and the Latin American culture, was the exhibition by Yokoi Kenji, master in Humanities and creator of the tourism Foundation with purpose who addressed the theme "Passion and purpose".

A success was the Californias third Forum of marketing & sales; dedicated, on this occasion, to the theme of leadership.

In an enthusiastic event, Sheraton Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide,  announced the designation an exceptional hotel in Latin America, Sheraton Grand Los Cabos, Hacienda Del Mar, welcoming them to the brand’s premier tier of hotels recognized for their enticing destinations, distinguished designs, and excellence in service and guest experiences.  The Latin America Sheraton Grand properties join Sheraton Grand Rio Hotel & Resort in Brazil, which earned its designation when Sheraton Grand launched last year, as well as 27 other Sheraton Grand properties around the world. 

A stunning beachfront resort in Mexico’s Sea of Cortez, Sheraton Grand Los Cabos, Hacienda Del Mar stands out for its idyllic location, excellence in service and hospitality, and luxurious, authentic Mexican design, among other defining qualities. The hotel features 270 guest rooms and suites with traditional Mexican décor and an array of delectable restaurants, among which are two Five Star Diamond Award-winning options, De Cortez Grill and Restaurant and Pitahayas Restaurant. The hotel also offers more than 18,000 square feet of meeting space for events and weddings of all sizes.

Renato Mendoca, General Manager said: "we are delighted and we are honored to become Sheraton Grand Hacienda del Mar, Los Cabos"... "This transformation marks the beginning of a new and exciting to our hotel, and we are confident that our guests will be satisfied with the new level of excellence that we are offering."

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Recently arrived a Huracane Hunter airplane from the National Hurricane Center in Miami, Florida, USA, as part of the annual tour of prevention and in order to assist in preventive measures for the 2016 hurricane season. 

Leesa Froelich- Official Meteorological Aerial Reconnaissance commented: "Every year we make a tour through the Caribbean and promote awareness of hurricanes and strengthen relations between our nations... because we need each other, you need us to to know the data collected, and also we need to over-fly airspace

It is a WC-130J aircraft modified to fly directly to the center of tropical cyclones, and is able to collect meteorological data to predict possible trajectories, wind strength, and general characteristics of meteors, providing information on direct and almost immediately to the community so that the authorities and population to take precautions most appropriate.

"We use it to fly into hurricanes and collect data that is a very stable and maneuverable aircraft.  The information is collected and sent to the National Hurricane Center in Miami almost immediately, we use satellite communications to send data and why it is so fast”, she said.

This aircraft has the capacity to house military equipment and other vehicles and adapted for moving people and medical emergency equipment; has a height of 12 meters, a length of 30 and a wingspan of 40 meters. It can reach up to 671 kilometers per hour and the approximate cost was nearly $ 50 million in 1998.

After visiting to Los Cabos, flew to Puerto Vallarta for its official presentation to the Mexican authorities and the media.

Long known as one of the world’s most exclusive and ultra-luxury resorts, One&Only Palmilla in Los Cabos, Mexico, hosted the world’s best bartender, Michito Kaneko, on 7 March 2016. Michito traveled from his hometown of Nara in Japan, to create and craft a cocktail using fine spirits from Diageo Reserve portfolio that embodies the essence of the resort and the destination of Mexico.

The winner of the prestigious 2015 World Class Bartender of the Year competition, Michito Kaneko, is considered the personification of Japanese hospitality and brings a subtle creativity and impeccable technique to craft cocktail culture.

“Travelling to Mexico, a country I have never been to is an exciting challenge,” says Michito Kaneko. “My approach to the art of mixology is to create harmony between the spirit, ingredients and textures. As my hometown is filled with nature, art, beauty and craftsmanship, these are all characteristics that I hope will come to define the cocktail I create for One&Only Palmilla.”

Diageo Reserve World Class is the world’s most prestigious and respected bartender competition, culminating in an annual global final in which the best bartenders from 54 countries compete to be crowned the best bartender in the world.

“Similar to how chefs are appreciated for their craft, World Class is doing likewise with bartenders, all of which are revolutionizing the craft of cocktail making – presenting it as authentic, sophisticated and entertaining,” says Matteo Fantacchiotti, Global Reserve Commercial Vice President.

One&Only Palmilla is the dining destination in Los Cabos located on Mexico’s Baja Peninsula, and offers a host of culinary experiences featuring signature restaurants and bars to entice gourmands and those seeking the freshest farm to table options in the most memorable of  settings.

With a large variety of dining experiences, the resort features steakhouse SEARED, with Chef Jean-Georges Vongerichten who also continues to collaborate with guest favorite, Suviche restaurant, a nod to Michito’s homeland, using freshest ingredients from the region and beyond. Beloved Chef Larbi Dahrouch, meanwhile, focuses on authentic Mexican cuisine at the renowned Agua by Larbi, and the resort also has its very own organic herb garden – a plus for the resort’s chefs, and where many dishes take their aromas. From sage to rosemary, thyme, mint, basil, cilantro, hoja santa, epazote and different types of indigenous chilies.

“We are very excited to be working with the world’s top six bartenders, and look forward to tasting Michito’s interpretation of One&Only Palmilla,” says Helen McCabe-Young, Executive Vice President,

Sales and Marketing, One&Only Resorts. “He brings a uniquely Asian refinement to his craft and I know the sophisticated mixology experience is definitely something our guests will enjoy.”

Over the next few months, other World Class bartenders will travel to One&Only Hayman Island and Emirates One&Only Wolgan Valley in Australia, One&Only Reethi Rah in the Maldives and One&Only Cape Town in South Africa. They will be creating signature  #DestinationsDistilled cocktails using fine spirits from the Diageo Reserve portfolio, including Ron Zacapa rum, Tanqueray No. TEN gin, Johnnie Walker Blue label, Ketel One vodka, Don Julio 1942 tequila and Mortlach single malts, reflecting the unique flavors and textures of each destination.