Major achievements in Los Cabos tourism sector in 2015

tourism incentives loscabos

Tourism authorities and representatives from the travel industry, including hotels, resorts, Tourism Board, the international airport and Port Authority of Los Cabos, announced that the number of visitors to the region grew significantly in 2015.

Genaro Ruiz, State Secretary of State Tursim said that at the end of 2015 Los Cabos recorded a milestone of 1’826,000 passengers representing an increase of 11.2% over the previous year.
 
According to the arrival information for Los Cabos, 71% were international passengers; with 60.2% from the United States and 7.6% from Canada.  National visitor numbers also increased lead by Mexico City at 14.7% followed by Guadalajara and Monterrey at 5.8% and 2.8% respectfully.

Hotel average room rates were also positive, increasing from $ 225.00 per room per night during 2014 to $ 240.00 per night by the end of 2015, representing an increase of 4.89%.  The result places Los Cabos in the number one position in Mexico in terms for average daily room rates.

Secretary Ruiz also stated that; “In terms of occupancy rates, the increase from 2014 to 2015 was 8.7%. This represents an increase from 65.30% average occupancy to 74.00% for the full year.  High occupancy percentages were maintained throughout the year this shows that Los Cabos does not really have a low-season”.

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Cruise ship arrivals at the port of Cabo San Lucas increased from 133 in 2014 to 186 by the end of 2015.  This represents an increase of almost 40% in the number of vessels and 48% in the number of tourists visiting Los Cabos by ship.  The actual increase in the number of visitors is equally impressive growing from 277,000 visitors to 411,000 year-to-year.  Looking to the future, the prospects for 2016 are also very favorable, projecting 208 cruise ship arrivals with an estimated 488,000 passengers.

Investments in Los Cabos tourism continues to grow with 10 new hotels increasing from 82 it had in 2014 to 126 by the end of the year.  This brings the total number of rooms in the region from 10,343  to 15,590. The Secretary stated that; “in 2015 six new hotels opened adding 1,092 new rooms. We are proud to see this trend continue in 2016 with three new luxury hotels slated to open: Le Blanc Spa Resort, Los Cabos and Vage Vie and Ritz Carlton Reserve with just over 560 rooms in total.

Secretary Genaro Ruiz, emphasized that in 2016 and 2017 the growth in private investment will be reflected in the opening of 10 new hotels with 2,540 rooms; thus in the next two years Los Cabos will add more than 3,000 new rooms to the destination.  All this growth is extremely positive for the area by attracting skilled workers to virtually every sector.  The state government will work on a strategy training local labor and avoiding as much as possible importing staff from other parts of the country.

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The 4th annual San Jose del Cabo Jazz Weekend Festival

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El Plaza Pescador, in the heart of the San Jose hotel zone, provided the ideal location for this annual event. The festival was blessed with perfect Los Cabos weather, which helped in creating an entertaining atmosphere where families, friends, tourists and local residents socialized while eating, drinking and of course enjoying the many jazz groups performing throughout the weekend.

The festival was free to everyone thanks to the generous support of a wide range of sponsors.  Organizers such as Mario Gadsden and Asrid Castañeda, municipal representatives, the President of CANIRAC, Rodrigo Cabeza de Vaca, of Fonatur and Rubén Reachi, Director of the tourist trust de Los Cabos (FITURCA), gave the primary support of this fourth festival. It is important to mention that based on the success achieved in the past three years, the Los Cabos Tourism Board (FITURCA) has pledged their support of the festival in 2017 as part of the promotion of the many artistic attractions of Los Cabos.

The Friday and Saturday night festival attracted over 5,000 energetic jazz fans.  Even though the music was the main attraction the ability for tourists and locals to blend in harmony is what made the event so special.

The parade of jazz groups began with the famous and legendary Twins of Hermes Martínez and Omar and their band.

Jonathan Ruvalcaba followed them with flamenco guitar, plus Yankar Lorenzana, Antonio Dávila and Jorge Rodríguez among others.

The renowned bass by Tito Rodríguez, accompanied the majority of the musicians and singers who graced the central stage.

Jazz Funk, Rhythm and Blues, and Contemporary Jazz with Francisco Lelo de Larrea, Pepe Sosa on drums and Joaquín González on keyboards captivated the crowd.

There was also a sampling of Faralae European Jazz and traditional Jazz Groove. Randy Leach, Marco Tulio López and Tony Cruz on his Latin Jazz piano, raised the crowd its feet and danced to the rhythm of salsa that created the one of the Festival’s best moments.

The big surprise of the night was the appearance Carlo Joshua and Wibert Condez with an extraordinary demonstration of the mastery of the saxophone.

The many restaurants, bars of Plaza Pescador offered a mixture of local cuisine and international flavors, while bringing their tables to Street to add to the ambiance of the evening.

As in the three previous festivals, a space was designated for painters and other artists to exhibit their works.  This added to the overall interest and cultural flavor.

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50 years of the Love Boat in CSL

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Celebrating fifty years of his first journey to Mexico, arrived in the port of Cabo San Lucas cruise Pacific Princess of the prestigious and legendary Princess Cruise Lines.

This emblamatic cruise ship during the 1970s served as a stage for the realization of the famous television series "The Love Boat".

On this tour was attended by actor Gabin MacLeod who incarnated to Captain Merrill Stübing in series.

Sammy Connynbaker, Cruise Director: "its a very special occasion to be part of this 50th anniversary and return to all ports that Princess Cruise Line began to arrive for 50 years and I have had the opportunity to enjoy them."

Ashore, for several decades, the Tropical Tours company is responsible for attending the cruisers that descend to meet the port.

Ricardo Irvine, Tropical Tours:... “started with a rented boat, a fleteado ship that was a ferry which the founder of the company Princess Cruises, Stan McDonald operated to Canada and Alaska in the summer... fleteó that boat in the winter and made cruises, began Charly 50 years ago in these dates and happened to be in the dock in Mazatlan with Mr McDonald when he arrived the first arrival of this boat 50 years ago.”

Ricardo Irvine, Tropical Tours: "more or less fourty five years attending tours for all shipping lines, is an a large, popular destination very quiet, pleasant, many things to do..."

Gabin MacLeod, Actor: "I received a call from producer Aaron Spelling told me what I wanted to do, genuine I was Captain, my wife read it and told me that it could be a success and I just said okay, sere captain, critics said that it would only last two weeks, began in 1977 and still it Treasury so far"

Among the famous who took part in the series are:

Tom Hanks, Ursula Andress, Robert Vaughn, Joan Collins, Mickey Rooney, Gina Lollobrigida, In addition to artists like Andy Warhol, musicians such as Frankie Avalon, Janet Jackson or groups such as The Temptations, Menudo and Village People and many other personalities.

The TV series was crucial to promote nautical tourism in these large floating hotels making this style of travel in a multi-billion dollar industry that currently has more than 200 luxury cruises that sail around the globe.

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The One & Only Palmilla in Los Cabos initiates activities.

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In a simple but moving ceremony, the Director of One & Only Palmilla, Peter Bowling, accompanied by Rubén Reachi, State Secretary of Tourism, and representative of the governor of Baja California Sur, personally cut the symbolic ribbon to officially re-open the doors of this exclusive luxury resort after 7 months of remodeling as a result of the devastation caused by Hurricane Odile last September 14, 2014.

Before several guests and VIP guests Peter Bowling gave a speech thanking the efforts of the hundreds of construction workers, architects, engineers, employees, officers and directors.

Palmilla was the first hotel in Los Cabos and is over 58 years old. The repair project included a renovation of its 200 rooms, spas and restaurants, including one of Palmilla's famous restaurants SEARS, with famed international chef Jean George, and Agua by larvi, headed by Chef larvi Darrouch. 

Palmilla also enhanced their new gardens, pools, and common areas getting a new look for its exclusive customers whom are back already.

The ceremony was attended by Helen McCabe-Young, Vice President of Sales and Marketing for One & Only and Kerzner Global Corporate Communications; Cristiano Rinaldi, Vice President of Operations of Kerzner International: Cristina Romero Perry, Executive Director of Sales and Marketing for One & Only Palmilla; Antonio Bugarin, Manager of One & Only Palmilla; Cecilia Aragon, Director of Public Relations; Arturo López, Director of Finance, and; Sebastian Arnould, Director of Food and Beverage Executives Hotel among others.

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Los Cabos is present at the 40Th Anniversary of Tianguis held in Acapulco

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The 40th edition of Tianguis held in Acapulco from the 23 to the 27 of March concluded with a colorful note full of music, colors, traditions and typical flavors of Mexico. Los Cabos showed the world its tourist potential making this a very attractive destination for travellers worldwide. 

Throughout a total of 80 business meetings with service providers and potential buyers, Luis Palacios, Commercial Director of the Tourism Board in Los Cabos (FITURCA) stated that in this edition, Los Cabos met and exceeded planned expectations. 

A few of the most prominent business partners include The Mark Travel Corporation, Virtuoso, Expedia and Orbitz. They also talked  with the Federal Ministry of Tourism and the Tourist Board of  Mexico on the Promotion and importance of Brazil to Los Cabos.

Of equal importance were the meetings with various airlines: Aeromexico, Interjet, Volaris, Alaska Airlines and Westjet were all present, to name just a few. 

There was a press conference for the media and for national and international journalists specializing in tourism, all with the intent to inform them about the full range of tourism products and services offered in Los Cabos, emphasizing the rapid recovery after Odile.

During these sessions a more personal meeting with the media was offered to the New York Times, Elite Traveler and Travel & Leisure.

Two seminars were also conducted on the subject of tourism and on detailed services offered at this location. In addition Baja California Sur hosted a dinner for its closest trading parteners held at El Encanto Hotel, where they announced that next year the Hotel Mar Adentro in San Jose del Cabo will open. 

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