The Los Cabos Tourism Trust (FITURCA) successfully completed its participation in the 12th edition of IBTM Americas 2022, held in Mexico City, by endorsing its position as a leading destination in the meeting tourism industry and distinguishing itself by guaranteeing high standards of service, in addition to promoting the development of the value chain in the organization of world-class events.

At IBTM Americas 2022, FITURCA stood out for achieving a total of 576 business appointments and 32 meetings with national and international professionals, who learned about current affairs and the high standards of service in the destination. 26 requests were made for the organization of corporate meetings from the United States, Colombia and Costa Rica, in addition to the commitment to increase the number of events in the destination during 2023.

“Los Cabos is a destination that has positioned itself in the meetings industry worldwide, as it is a market specialized in the organization of high-profile events that meets and exceeds the service standards required by professionals, in addition to providing the conditions so that the value chain is strengthened and, with it, the experience of visiting the destination is successful," said Rodrigo Esponda, General Director of FITURCA.

During the event, FITURCA participated in forums such as the "Campus MPI", an educational program organized by the Meeting Professionals International, and the Latin American Meeting of Destinations, led by Destinations International and IBTM Americas, where they had the opportunity to exchange best practices in the industry.

The team of tourism representatives of the destination was made up of 11 hotel agents and DMCs, who shared with the national and international industry the broad portfolio of accommodations, venues and services that respond to current consumption trends in the meeting tourism industry.

The president of the Administrative Council of the Los Cabos Hotel Association, Mauricio Salicrup, acknowledged in an interview for Los Cabos a la Carta and Cabovisión News the recognition given to the offices of the Los Cabos Tourism Trust (FITURCA) by Virtuoso during the Travel Week 2022 held in Las Vegas from August 13 to 18: "We have to take into account that FITURCA was nominated and competed in this list as the best tourism office, but let's remember that it is exclusively from Los Cabos and competed against entire countries, That speaks of the importance and the work that is done as a team so that the economic engine continues to work properly and we continue to have the results that have been obtained,” he said.

On the other hand, he explained that unfortunately there was a debt left after the departure of the previous administration destined for the operation of FITURCA, although he recognized that the exercise of the cash flow under the Ministry of Finance is different since this new possession, although it has not been been able to settle the previous balance: “in addition to this, we obviously have the issue of how the income flows from the lodging tax have been exceeding the budget, we have been working with the SETUE and with the Ministry of Finance so that they recognize these income and we can apply them to issues that were not labeled at the beginning of the budget due to the budget cap that the State Congress itself had set for us... the FITURCA management has been able to label these resources that have been higher than expected to be executed actions that are attractive for new airplane seats and for more tourism from different parts of the world” he explained.

To conclude, Mauricio Salicrup mentioned that the initiative to modify Article 18 that speaks of the distribution of the money obtained from the lodging tax that proposes to allocate 33% of it to the Infrastructure and Social and Tourist Work Trust (FOIS) and 55 % for FITURCA: "what we did when we learned about the initiative was to try to have a dialogue with this bench in principle so that they knew precisely the work and the issue of resource management, how it is applied and where we are applying it" he said, By accepting that compared to other destinations in other countries, the Los Cabos Tourism Trust handles very little resources, so with what has been achieved, very good work has been carried out. In addition, he mentioned that talks were held with the SETUE and they were able to deliver a proposal that states that the lodging tax be modified from 3 to 4 percent and that an additional one be distributed to the FOIS.

Los Cabos, Baja California Sur on August 23, 2022

• The Los Cabos Tourism Trust was voted by travel agents as the best tourist office among other national tourist offices of Australia, New Zealand, Austria and British Virgin Islands.
• Virtuoso has a network of luxury travel agents dedicated to selling exclusive experiences to customers who travel repeatedly and pay high rates.
• Los Cabos endorses its position in Virtuoso 2022 by having 13 properties that are part of the consortium, the largest number nationwide.

Los Cabos endorses its position as an international luxury destination during Virtuoso Travel Week 2022, held from August 13 to 18 in Las Vegas, Nevada, where the Los Cabos Tourism Trust (FITURCA) was recognized as the best tourism office internationally winning among other prominent and recognized nominated offices, such as Australia, New Zealand, Austria and British Virgin Islands.

Rodrigo Esponda, director of FITURCA commented that "being awarded as the best tourist office is a source of pride for Los Cabos as it shows the professionalism and dedication that has been given to this important segment." He added that "it is an important incentive to redouble efforts and present to the world the vast wealth of our destination."

The 2022 edition of Virtuoso Travel Week had the presence of Los Cabos with a pavilion in the active tourist section of the Globetrotting communities with a space in which 1,200 agents were trained on the offer of whale watching in Baja California Sur and the experiences that make it up, being one of the most important differentiators for this type of tourist.

During its participation, Los Cabos developed various activities with the aim of standing out in the event, taking advantage of every opportunity to share with the attendees the latest in hospitality and luxury experiences, among which the following stand out:

• Host of a meal for 600 representatives of the Globetrotting community, the most prominent sales agents of the Virtuoso network, with whom he shared the latest in accommodation and high-end services offered by the destination.
• Relationship cocktail with the agents that produce the most business in Los Cabos within the Virtuoso network.
• Training sessions for 100 agents from 6 markets (United States, Canada, Mexico, LATAM, Europe and Australia) on services and luxury experience in Los Cabos.

At the close of activities, Los Cabos managed to train 1,700 travel agents from the Virtuoso network, with whom the differentiated luxury offer was highlighted. Virtuoso is a consortium that represents the luxury travel agents that generate the most spending for the destination; Los Cabos has 13 hotels within the network, which represents the 2,000 most luxurious rooms in the category, of the 18,000 existing in the destination, and whose average rate exceeds 2,000 dollars per night.

It should be noted that on September 28, the "Virtuoso Pop Up" will be held as a continuation of the promotional activities with this important consortium. The event, in digital format, will host meetings for representatives of Virtuoso hotels with 70 agents from the network and will be complemented by a destination presentation detailing the vast offer in the luxury segment that the destination offers.

After participating in Virtuoso Travel Week 2022, Los Cabos reaffirms its commitment to continue being a benchmark in the international luxury tourism industry and to be the number one option in the travel plans of visitors seeking unique and personalized experiences

Mexican actor and producer Tenoch Huerta will receive the Sin Fronteras Award at # LosCabos11, for his outstanding career and his tireless work for the inclusion, diversity and visibility of Latin American talent in the global film industry .

Tenoch is a fundamental piece in some of the most important films of Mexican cinema of the last decade: Hell, Days of Grace, They Come Back, The Most Wanted, a film that we were fortunate to premiere worldwide in 2013; Güeros, recognized with the Los Cabos Competition Award in 2014; and Holy Week, winner of the Fox + Mexico First Award in our 2015 edition. Likewise, his participation in successful television series such as Mozart in the Jungle, Blue Demon and Narcos: Mexico stands out.

Proud of his roots, he has become a spokesperson for social impact against discourses of racism and exclusion. He has represented our country in co-productions such as Sleep Dealer (Mexico-United States) or I just want to walk (Mexico-Spain); in addition to the American films Nómadas, alongside Lucy Liu, Get the Gringo, with Mel Gibson, Camino, with Zoë Bell and The Forever Purge, recent installment of the “Night of Atonement” saga.

Winner of the Ariel Award for Best Male Performance in 2012 for Days of Grace, Tenoch Huerta joined the Marvel Cinematic Universe (MCU) in 2022 with the legendary character of Namor, for the long-awaited film Black Panther: Wakanda Forever.

With this recognition, the Los Cabos International Film Festival maintains its commitment to tirelessly support Mexican and Latin talent inside and outside our borders, recognizing their effort and perseverance at all times. For this reason, at #LosCabos11 we proudly celebrate the ascending path of Tenoch Huerta, whose dedication and perseverance have opened the doors of the most outstanding stages of international cinematography for him