In light of the proposals made by the head of the federal SECTUR, Miguel Torruco Marqués, before the Senate of the Republic, on the deductibility of food consumption in restaurants and a zero percent VAT rate to encourage congresses and conventions, the secretary of Tourism, Economy and Sustainability (SETUES), Luis Humberto Araiza López, expressed his full support for these initiatives.

The official pointed out that if these proposals are approved, they would substantially pay for the economic and tourist reactivation of all destinations in the country, noting that in the case of the restaurant sector, making food deductible will motivate greater consumption, as well as an increase in customers, what he said will help to sustain the direct and indirect sources of employment that this activity generates in Mexico.

He also reported that achieving a zero percent rate for the meetings industry would increase the competitiveness of all of Mexico as a destination for congresses and conventions at a global level, as is already the case in other countries, allowing the development of more events and Consequently, the capture of more economic income, by pointing out that this segment has an average expense and a very long time of stay.

Araiza López emphasized that for Baja California Sur these tax incentives would represent a great boost for the recovery of the sector, since they would help to detonate the tourist potential of the entity, thereby increasing the arrival of visitors to its main destinations.

The Secretary of Tourism, Economy and Sustainability (SETUES), Luis Humberto Araiza López, in a virtual meeting with the Consul General of Mexico in Dallas, Texas, Francisco de la Torre Galindo, spoke about the launch of the new flights that will connect to La Paz and Loreto, with this North American city.

During this meeting, in which the director of the State Tourism Promotion Trust (FITUES), Jesús Ordoñez, participated and all the details for both inaugural flights were released, which will begin operations on December 17 with a weekly frequency, at charge of the American Airlines company.

Araiza López mentioned that the capital city has not received foreign flights for 13 years, hence the importance of this new route, since it increases the competitiveness of La Paz in the international market and allows the tourist diversification of the Magic Town of Loreto.

The secretary and the consul discussed the integration of a joint work agenda aimed at strengthening promotional efforts in the State of Texas, and that this affects the arrival of more visitors to the entity; as well as to disseminate the actions that the tourism sector is carrying out in matters of health, to protect the health of both tourists and the inhabitants themselves.

The head of SETUES reiterated his commitment to collaborate with the Mexican Consul General in Dallas, to strengthen tourism and commercial relations with Texas; in favor of both.

The Director of Marketing and Operations of Integral Port Administration (API), Carlos Rosales, held a meeting with the CEO of Baja Ferries, Ariel Pozo, and executives of the shipping company to launch the new Santa Rosalía-Guaymas route on November 29. , with the cargo and passenger ship "Balandra Star", which will make six trips per week for the arrival of more national tourists and improve the marketing of local products to the interior of the country.

"To achieve the economic and tourist recovery of the entire South Californian territory, it is essential to strengthen all communication routes in the state, and in this sense, given our insular condition, maritime connectivity plays a very important role," said the secretary of Tourism, Economy and Sustainability (SETUES), Luis Humberto Araiza López.

Similarly, the secretary of tourism thanked Baja Ferries for their collaboration in the tasks and strategies, also recognized the work and commitment of API to optimize the South Californian ports, highlighting that this agency will invest 10.1 million pesos in infrastructure and improvement of port services in Santa Rosalía.

Finally, the CEO of Baja Ferries said: “We are aware of the positive impact that the opening of this route will bring to the region, not only commercially by boosting the agricultural and mining industry, but also by providing connectivity to the families of Baja California Sur and Sonora; Baja Ferries reaffirms its commitment to commit to economic development in both States ”.

In order to continue making progress in the recovery of the tourism industry and reestablish the economy and job stability of Baja California Sur, the Ministry of Tourism, Economy and Sustainability (SETUES), in coordination with FACEBOOK and the Association of Entrepreneurs of Mexico (ASEM), They will offer totally free business courses during the month of November, informed the head of the agency, Luis Humberto Araiza López.

These virtual trainings, where tourism entrepreneurs will learn to design and implement marketing and advertising strategies, will take place on November 06, 11, 18 and 24; under the topics: How to get started with Facebook ads ?, Your first campaign, Best practices in ads; and Connect with your customers, respectively, all from 9:00 a.m., those interested should register at www.facebook.com/asem.com.