The representative of the Tourist Trust of Los Cabos, Manuel Díaz Cebrián, in addition to coordinating the tourism promotion efforts for Los Cabos, also coordinates efforts with two private companies  represented by Polo Sánchez-Valle and Vicente Salas, who carry out promotional projects to truly maintain the tourist image of Mexico in Europe through a new concept called MX Connect.

Manuel Díaz Cebrián, Tourism Promoter: “We associate 3 companies to cover a little bit the gap left by the lack of promotion in Mexico itself with the closure of the Federal Tourism Office, so what we are organizing is road shows and presentations to all the industry of the country, so that somehow Mexico continues to have presence and presence of Mexican experts who live in Europe ... "

This project started already during the World Travel Market in London last November 2019.

Manuel Díaz Cebrián, Tourism Promoter: “Well, we started working in the UK with road shows in 3 different cities, with great success by the way… and we have a road show program in different cities, we are going to cover Germany, France, Spain, Switzerland and Benelux besides the United Kingdom again ...

The key to maintaining the promotion and tourism image of Mexico is to convene tourism professionals and

specialized media.

Manuel Díaz Cebrián, Tourism Promoter: The idea is to have a press, travel agents, which is somehow, the part of the market that we have neglected a little, we have worked a lot with tour operators, travel agents are organized in regions of cities a little more remote, which are the ones we are approaching the Mexico product ..

The financing for MX Connect comes from a participation of its companies and the commercialization of the event with the products and services, where they offer image presence and a package of promotions possibilities to the participants, in addition to other events.

Translation by Tony Perez

Edition Allan Cobos Zapata

Mr. Secretary it’s been 40 years of this fair and Mexico always present. And now how is Mexico presenting itself

That's right, 40 of FITUR and its number 25 that I attend this important fair, that's right, In my opinion FITUR represents the most important Spanish-speaking fair, and obviously that's where a lot of good business is done to continue increasing tourist flow towards our country.

Well, as you know, we closed the year 2019 with 44,700,000 immersion tourists, which represents 8.5% more than the previous year and in currency 24,800,000,000 dollars 10.2% more than the previous year, it was concluded, the goal of build 22,000 new hotel rooms and some very good news that we‘ve announced today, we are currently talking about 287,500,000,000 pesos in 2,755 projects in the 32 entities of the Republic that will generate 90,000 new hotel rooms of 2020, 21 and 22, There were still 2 to complete the administration and 79,000 new jobs this year and the next 2, many projects are not yet included, until the first stone protocol has started, we include them in the lists that are full of information that we’ve Received from all the secretaries of tourism of each state.

Is the Mayan train Project still moving forward?

The Mayan train is the biggest bet, it will be a Proud Thing  for all Mexicans and above all, that it will include the benefit to the local population of Yucatán, Quintana Roo, Campeche, Tabasco and Chiapas and especially that with the tourist stations that will be , because it will give the opportunity in a train to move quickly with a good restaurant, a good bar, give the pleasure of being from the most important areas of the beach, the jungles, the archaeological areas of our Mayan ancestors, and especially, also the opportunity to communicate with cities of the Viceroyalty era in the new Spain

Baja California Sur continues to grow, had an increase of more than 6 and a half percent and above all that they have been able to organize in what is their mixed fund, what is their tourism promotion fund, they have also been able to organize wonderfully in what it is to leave the vicious circle of the convention centers.  Generally in convention centers were put  in many parts of Mexico with people who are not specialists, But In Los Cabos it’s clear that  groups and conventions has increased significantly for a simple reason , They’ re operated by experts, and in addition to having a good salary, they receive  good commission, as should be for each director of the  convention centers should be, it goes completely out of the normal  arrangement and is also an example for other states that the convention centers shouldn’t be government offices, should not be used for Quinceañera  parties, for  children of Leaders or rulers, But to Attracted the segment With The  highest purchasing power, because the groups  and Conventions segments leave  2 times more Expenditures Compared to A conventional Tourist leaves.

Greetings to all my good friends in Baja California and there are very good things on the way and good investments.

Translation by Tony Perez

Carlos Mendoza Davis, at the FITUR 2020 Forum

During the 40th Edition of the International Tourism Fair (FITUR) in Madrid, Spain, a Forum took place named Sustainable Tourism as Generator of Quality Employment, where Baja California Sur Governor, Carlos Mendoza Davis was given a place center sage. 

 This event was Organized by the World Travel and Tourism Council (WTTC)   headed by former Federal  Tourism Secretary Gloria Guevara 2010 -2012, also present  was  Spanish Airline Director of Iberia, Guillermo González Vallina and Juan Jesús García, Director of Industrial Affairs for Amadeus System of the European Union, 

For his first intervention jobs and less poverty.

Carlos Mendoza Davis, Governor of BCS: “… we have been for the last 5 years the state that’s grown the most, in double digits and in repeated years, and we are consistently among the 3 states that are mostly employment-generating. Now, employment alone, and we realized later, it does not generate well-being, especially where it’s most needed, what did we realize? it happened that there was a bulk of the population that was in circumstances and situations of poverty ... . Because the tourism industry, if not well oriented, generates 2 gaps and 2 different realities within the same population, the glamor that tourists live, and the people who serve the tourist in that glamorous practice… ”

He also spoke of agreements achieved with Private Initiative:

Carlos Mendoza Davis, Governor of BCS: “… and what did we agree on? I am going to train the people that you are going to require, with the elements that you are going to request, we swim that you are going to commit, once they graduate, to hire them, we have hired 40 thousand people in Baja California Sur, 40 thousand people of which 25 thousand stopped being in poverty, today we are the second state with less poverty in the country… ”

To Gloria Guevara's question about how these actions were being quantified, the governor said:

Carlos Mendoza Davis, Governor of BCS: "... the clearest measurement is perhaps the one I mentioned, poverty has been reduced very importantly and I can tell you by name and surname which person was in poverty, and now has a job ..."

Regarding the issue of how to stimulate the economy, the governor referred to the conversations and commitment that hotels and restaurants, instead of providing inputs from abroad, would look for products that can be produced locally with the necessary quality.

Carlos Mendoza Davis, Governor of BCS: “… today we sell 250 products made in Baja California Sur to the tourism industry, and our economy is growing and the reputation of the industry is improving, because on the one hand you give people jobs, You have it happy, you change your life, and on the other hand, indirectly, you are generating growth in other sectors that also recognize that thanks to the purchasing power of tourism purchase, because also farmers, ranchers, fishermen; we sell products as simple as chips of fried corn tortillas, even dairy cheeses, yogurts and various things along the way… ”

Reporting from Madrid,  Armando Figaredo,

Edition by Allan Cobos

Translation. Tony Perez

In Madrid, Spain, from the 22^nd to the 26^th of January, the 40th edition of the International Tourism Fair (FITUR) was held with great success, which achieved the highest attendance in its history with 150,011 participants from 165 countries and regions; 255,000 visitors; 918 exhibitors; 11,040 companies and an international participation of 56%, providing a positive economic impact for the Spanish capital of more than 330 million euros.

The governor of Baja California Sur, Carlos Mendoza Davis, attended for the first time in addition to being invited to participate in a Sustainability Forum.

Carlos Mendoza Davis, Governor, Baja California Sur

"Precisely because Baja California Sur is an interesting example in terms of sustainability, but also in development, in addition to having several meetings with airlines, with who we are seeing if more flights from Europe are possible for Baja California Sur and with resort developers, hotel constructers, Tourism intermediaries and wholesalers, in short, we are here to strive for more business for Baja California Sur… ”

Luis Araiza, State Secretary of Tourism, Economy and Sustainability stressed the importance of boosting domestic supply consumption, as well as the ongoing promotion of sustainability.

Luis H. Araiza, Secretary of Tourism, Economy and Sustainability for B.C.S.

 “…absolutely, our State’s main vocation, is tourism as well as, the know how to advance, for instance the supply chain issue  or  even training in order to bridge the gap where tourism , sometimes  is the same   generator of the deficiencies  in the social realm  ...

And in regards to the environmental issue, he said this:

Luis H. Araiza, Secretary of Tourism, Economy and Sustainability for B.C.S.”… Sustainability is in Vogue. Tourism can’t be distant to the matter so, due to the level of importance in our State for sustainability, it is totally immersed in this states tourist and economy agendas”

Alberto Peláez, Journalist: “…what we recently saw  happen with storm Gloria, it's over with, the Euro Delta is a disaster, it's a catastrophe;  but we all continue to consume plastics, and we’ll keep on doing whatever we feel like doing, so I mean,  things  will unfortunately go worse, if we don’t become self-aware.  

As in years past, Mexico participation shined once again by showing the range of  splendid  destinations.

Miguel Torruco Marqués, Federal Secretary of Tourism: “For me, FITUR represents the Spanish-Language   most important fair… “

The secretary referred to tourism statistics for this first year of his administration.

Miguel Torruco Marqués, Federal Secretary of Tourism: “Well, as you know, we closed 2019 with 44,700,000 immersion tourists, which represents 8.5% more than the previous year and in terms of currency $ 24,800 million dollars, 10.2% more than the previous year; In Conclusion, the goal of building 22,000 new hotel rooms was met, as well as some very good news which we shared today.  Currently 287,500 million pesos from 2,755 different projects throughout the 32 states in the Republic have already laid the first stone and will generate 90,000 new hotel rooms during 2020, 21 and 22 ...”

The secretary of tourism reaffirmed the government's objective to build The Mayan Train.

Miguel Torruco Marqués, Federal Secretary of Tourism:  “The Mayan Train is the biggest bet, it will make all Mexicans very proud and above all, that it will include benefits to the local population of Yucatán, Quintana Roo, Campeche, Tabasco and Chiapas…”

Los Cabos promotion leader , Rodrigo Esponda, spoke to us about a few of the teams  achievements during this immense tourism fair, along with our business partners,  and the talks about a new flight direct from Europe.

Rodrigo Esponda, Director of the Tourist Trust of Los Cabos: “… obviously the English Court, with which we have a long-standing working relationship, with Logitravel, which is another of the largest companies with AVASA, which is a consortium of travel agencies, located in different areas of Spain ... we’re also are checking all aspects  in order to have another European  flight, now from Spain  direct to Los Cabos in the short term ... hopefully next year 2021 it can happen, so we had a meeting with the president of ABORIS consortium  a very large conglomerate that has bought several companies in Spain and together with them we’ve been reviewing the data .. ”

Also announced was the World Purchasing Congress organized by the World Tourism Organization scheduled for next October where else but in Los Cabos.

Rodrigo Esponda, Director of the Tourist Trust of Los Cabos:: “… it will be the first time the UN-WTO holds its congress in Mexico and will be attended by the Secretary General and many officials and it’s understood in the sense of purchases, not only of what can be generated from transactions, but from local purchases, that is, what this congress is looking to do is encourage the consumption of local products… ”

Finally, worth mentioning, is that prior to the tourism fair in Mérida, Los Cabos was reporting intense promotion activity in three, major US cities, carrying out promotion caravans directed to galvanize various segments of the hospitality industry in the neighboring country .

Reporting from Madrid,  Armando Figaredo,

Edition by Allan Cobos

Translation. Tony Perez