We present the exclusive interview that the team of Cabovision.tv conducted to Francisco Madrid, Doctorate in Tourism, from the International Tourism Fair of Spain FITUR 2020

If until last year I was director of the Faculty of Tourism and Gastronomy of the Universidad Anáhuac México, and this year the university has decided to support me to undertake a new initiative, the launch of a Think Tank, a strategic thinking center, to work as the hand of the tourism business sector in our country, in the construction of a better positioning of tourism in people, we say that there is a lot of information, but despite the relevant information, by the way, the size of the tourism GDP by itself, it could be enough to end any discussion of the importance of tourism, it must be recognized that tourism is not the protagonist of the country's agenda, nor in the great economic, political decisions, nor in the opinion leaders opinion is present, we want then, recognize that we have not been able, neither with the information, nor with the work of the industry to move society, to captivate the society; The center, then, has as a distinctive sign, the passing of the data to the story about the importance of tourism to better position the tourism sector. Every 10 days or so, we will generate a document with some relevant angle for this topic or to build solutions for the industry, or to strengthen our position as an academic research center; the project is underway, it has its website and its twitter account, it is, if you put cicotur anahuac already can find it, the twitter account is @ cicoturanahuac ...

I believe that the government as a whole has to put its own distinctive signs, they have arrived with enormous democratic legitimacy that no one can spare and they define their priorities, they have defined their priorities in tourism, the topic is very clear, we would like and we think other things, what I think is that we have to be able to add, we don't have to impose an agenda, that will not change, and we are very wrong if we believe that we are able to impose an agenda, what we have to do is to understand what the agenda is, to help them with that agenda, and I believe that tourism has a place, because that social agenda is the distinctive sign, it seems to me, of the government find in tourism an ally, but We have to say a little, the thread of what I propose with this stamp is not only to come to say is that tourism imposes this, no, it is to convince them, understand that society is more attentive to what happens and understand how it benefits these things are efficient ...

They do not remain the same, there is sure an acknowledgment of receipt but also, if you check what happened in Cabo in December with international passengers, because it grew 8%, maybe what happens is that the destinations that have capacity have to make a living by themselves, as Cabos is doing, and they do it very well, Vallarta grew 0.5% did not lose, maybe there is a strategic slope to attend, I think we are, it is very difficult to establish summary judgments, there are realities and we have to adapt to these realities ...

We made a timely study of the topic that on the website I have quoted can be downloaded, and we recognize that you cannot go against technology, that you cannot go with such a strong trend in the market, but that you have to propitiate a situation of couple court, it is good that families are dedicated to this business as a complement of income, but that they pay taxes, and that on the subject of the study that we did on behalf of the National Association of Hotel Chains, the Ministry of Finance already assumed it and put in the Miscellaneous Fiscal; what is needed today is that what is already in place is fulfilled, and that is that they are Service Providers that have to pay taxes, VAT and income tax in principle, we suggest other stages right there, we know that for example in the Senate Work is being done on an initiative to modify the general tourism law, so that there is no doubt that they are Tourism Service Providers.

Translation by Tony Perez

Edition Allan Cobos Zapata

Governor is there any worries, becomes its bee said that the casinos were going to receive discounts off their taxes…

Carlos Joaquin Gonzalez, Governor of Quintana Roo: Look it is not a proposal made by the executive, it was a proposal of the legislative power, it really does not have an impact of importance, there is no discount for installed casinos, it was rather a  promotion for casino investment that was only given during  2020, it was very difficult for a casino that will be newly installed in the same year to be built and have that opportunity, because the tax was not paid by the casino, but for those who went to the casino, so then it had to be a new investment of a federal concession that had a lot of inconsistencies, in my opinion, but there is no decrease in casinos taxes.

Greetings to all my friends from Baja California Sur, with whom I had the opportunity to work, to live there with all of them, greetings to all.

With information from Armando Figaredo

I’m Tony Perez for Cabo News Today

Edition Allan Cobos Zapata

The representative of the Tourist Trust of Los Cabos, Manuel Díaz Cebrián, in addition to coordinating the tourism promotion efforts for Los Cabos, also coordinates efforts with two private companies  represented by Polo Sánchez-Valle and Vicente Salas, who carry out promotional projects to truly maintain the tourist image of Mexico in Europe through a new concept called MX Connect.

Manuel Díaz Cebrián, Tourism Promoter: “We associate 3 companies to cover a little bit the gap left by the lack of promotion in Mexico itself with the closure of the Federal Tourism Office, so what we are organizing is road shows and presentations to all the industry of the country, so that somehow Mexico continues to have presence and presence of Mexican experts who live in Europe ... "

This project started already during the World Travel Market in London last November 2019.

Manuel Díaz Cebrián, Tourism Promoter: “Well, we started working in the UK with road shows in 3 different cities, with great success by the way… and we have a road show program in different cities, we are going to cover Germany, France, Spain, Switzerland and Benelux besides the United Kingdom again ...

The key to maintaining the promotion and tourism image of Mexico is to convene tourism professionals and

specialized media.

Manuel Díaz Cebrián, Tourism Promoter: The idea is to have a press, travel agents, which is somehow, the part of the market that we have neglected a little, we have worked a lot with tour operators, travel agents are organized in regions of cities a little more remote, which are the ones we are approaching the Mexico product ..

The financing for MX Connect comes from a participation of its companies and the commercialization of the event with the products and services, where they offer image presence and a package of promotions possibilities to the participants, in addition to other events.

Translation by Tony Perez

Edition Allan Cobos Zapata

Mr. Secretary it’s been 40 years of this fair and Mexico always present. And now how is Mexico presenting itself

That's right, 40 of FITUR and its number 25 that I attend this important fair, that's right, In my opinion FITUR represents the most important Spanish-speaking fair, and obviously that's where a lot of good business is done to continue increasing tourist flow towards our country.

Well, as you know, we closed the year 2019 with 44,700,000 immersion tourists, which represents 8.5% more than the previous year and in currency 24,800,000,000 dollars 10.2% more than the previous year, it was concluded, the goal of build 22,000 new hotel rooms and some very good news that we‘ve announced today, we are currently talking about 287,500,000,000 pesos in 2,755 projects in the 32 entities of the Republic that will generate 90,000 new hotel rooms of 2020, 21 and 22, There were still 2 to complete the administration and 79,000 new jobs this year and the next 2, many projects are not yet included, until the first stone protocol has started, we include them in the lists that are full of information that we’ve Received from all the secretaries of tourism of each state.

Is the Mayan train Project still moving forward?

The Mayan train is the biggest bet, it will be a Proud Thing  for all Mexicans and above all, that it will include the benefit to the local population of Yucatán, Quintana Roo, Campeche, Tabasco and Chiapas and especially that with the tourist stations that will be , because it will give the opportunity in a train to move quickly with a good restaurant, a good bar, give the pleasure of being from the most important areas of the beach, the jungles, the archaeological areas of our Mayan ancestors, and especially, also the opportunity to communicate with cities of the Viceroyalty era in the new Spain

Baja California Sur continues to grow, had an increase of more than 6 and a half percent and above all that they have been able to organize in what is their mixed fund, what is their tourism promotion fund, they have also been able to organize wonderfully in what it is to leave the vicious circle of the convention centers.  Generally in convention centers were put  in many parts of Mexico with people who are not specialists, But In Los Cabos it’s clear that  groups and conventions has increased significantly for a simple reason , They’ re operated by experts, and in addition to having a good salary, they receive  good commission, as should be for each director of the  convention centers should be, it goes completely out of the normal  arrangement and is also an example for other states that the convention centers shouldn’t be government offices, should not be used for Quinceañera  parties, for  children of Leaders or rulers, But to Attracted the segment With The  highest purchasing power, because the groups  and Conventions segments leave  2 times more Expenditures Compared to A conventional Tourist leaves.

Greetings to all my good friends in Baja California and there are very good things on the way and good investments.

Translation by Tony Perez