Los Cabos contributes to the strengthening of the meetings industry with its participation in IBTM 2023

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11 representatives of the destination participated in 400 business meetings, from September 13 to 14 in Mexico City. The meetings industry represents 10% of room nights and 6.5% of GDP in the destination. There is an increase of 40% in the projection of proposals for meeting programs at the end of 2023, compared to 2019. Los Cabos, B.C.S, September 18, 2023.- Los Cabos successfully closes its participation in IBTM Americas 2023, the most important meeting for the international meetings industry, held from September 13 to 14, 2023 in Mexico City, endorsing its position as a leading destination in the industry among the different buyers, organizers and decision makers from 21 countries that They met.

In this edition, the Los Cabos delegation was made up of 11 companies that represented the various service providers of the destination, who carried out 400 business meetings, with the objective of highlighting the exclusive offer of accommodations, services, experiences and infrastructure which make it an attractive point to carry out top quality events. Los Cabos is distinguished by providing the highest level of service for the meetings industry, and thereby boosting the participation of this industry, which currently represents 10% of the room nights that make up the destination and 6.5% of the GDP for the region.

“The meetings industry is a core point to increase economic benefits, so promoting its development, through the implementation of an effective promotion and certification strategy of the value chain allows us to consolidate the positioning of the destination as a benchmark. international. Therefore, participating in IBTM Americas 2023 is an opportunity to strengthen relationships with the main actors in the value chain,” commented Rodrigo Esponda, general director of the Los Cabos Tourism Trust (FITURCA).

During the event, Los Cabos participated as a sponsor of SITE México and the 3rd Latin American Meeting of DMC's, with the aim of providing greater visibility to the destination among the main players in the meetings industry.

For his part, Rodrigo Esponda participated in the Assembly of the Mexican Council of the Meetings Industry (COMIR) as Secretary, where the 2023-2025 Work Plan was presented to promote the industry; as well as in the panels titled “Scope and opportunities of emerging destinations” and “Sources of financing for DMOs”, carried out under the organization of Meetings Professionals International (MPI) and the Ibero-American Meeting of DMOs.

It should be noted that the 2023 closing projections for the meetings industry estimate a growth of 40% in proposals for meeting programs at the destination, compared to 2019, motivated by the implementation of new air routes that have expanded the connectivity offer. direct to 13 national routes, 28 from the United States, 10 in Canada and 1 in Spain, increasing the arrival of national and international visitors who complement their business stay with the range of wellness, gastronomic, luxury and adventure experiences, among others.

The participation of Los Cabos in the main events of the Meetings Industry such as IBTM Americas 2023 shows the interest in strengthening the ties of cooperation between the public and private sectors to promote the growth of this industry, through extensive infrastructure and the continuous training of expert service providers so that together it allows us to strengthen its leadership as a reference destination for the organization of events and conventions of superior quality.

To learn more about the tourist offer of the destination, visit: https://www.visitaloscabos.travel/

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Due to lack of financial support, the 12th edition of the Los Cabos International Film Festival is canceled

Film

Through a statement, organizers of the Los Cabos International Film Festival reported that it must be canceled for its twelfth edition due to lack of financial support.

12 years ago, the Los Cabos International Film Festival emerged with the objective of strengthening Mexico's presence abroad, fostering culture through the promotion of the national and international film industry, and promoting tourism in Los Cabos.

For more than a decade, the Festival has been the epicenter of North American cinematography, bringing together Mexico, the United States and Canada in a space for cinematographic exchange and exploration. In each edition, the Festival has presented more than 40 films that address relevant social issues, through the most proactive narratives of national and international cinema. The galas, tributes and tributes have brought together celebrities, the press, film professionals and the public, creating a multiple experience of high cinematography.

The Los Cabos International Film Festival has also stood out for being the first Mexican festival with its own film collection. The Gabriel Figueroa Film Fund has supported film projects from their conception to post-production, being a fundamental pillar for Mexican cinema.

On the other hand, organizers thanked the support of the private industry, as well as its sponsors, announcing that the registration of films on the FilmFreeway platform will be reimbursed.

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Mexico has the highest concentration of "Virtuoso" hotels in the world: Rodrigo Esponda

Esponda

The general director of the Los Cabos Tourism Trust (FITURCA) Rodrigo Esponda, commented in an interview for Los Cabos a la Carta and Cabovisión News that Los Cabos has the largest concentration of hotels in the world that have the Virtuoso distinctive, which is given to the best tourist service providers: “Los Cabos has fourteen Virtuoso hotels, which is the largest concentration of any other destination in the world, proportionally to the number of rooms we have and of that we should be very proud, due to the high quality of service that has always distinguished itself in the destination. It is an event that allows us to be in contact with intermediaries who generate sales throughout the year that are very important for the destination, the average rate they generate per room-night is 2,000 dollars,” he mentioned.

In addition, Rodrigo Esponda commented that Los Cabos was nominated among the five best destinations in the world during this event held in Las Vegas, where FITURCA made various presentations to the media.

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The Xantusii Fest is coming with Los Ángeles Azules as stellar artists

Xantusii Fest

In a press conference attended by the general director of the Los Cabos Tourism Trust, Rodrigo Esponda; Katy Ortiz, director of CANACO SERVYTUR Los Cabos and Rodrigo Cabeza de Vaca, businessman and producer of Xantusii Fest, as well as representatives of the Los Cabos City Council and the municipal tourism department, announced that on October 15, Migriño will put the long tablecloths to receive the musical group Los Ángeles Azules.

The event will take place in an emblematic place located in Migriño, which has a capacity for more than 3 thousand people.

Regarding the Los Cabos Tourism Trust (FITURCA), its general director, Rodrigo Esponda, explained that the promotional work will be carried out, since this type of event attracts the attention of tourists, in addition to highlighting the importance of publicizing the rural area, such as Migriño as a site of interest for national and foreign visitors.

Enter the Xantusii Fest 2023 social networks to purchase your tickets, which have a cost of 2,900 pesos.

Do not miss it!

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“Sabor a Cabo 2023” returns with Juanes as a guest artist

SAC 2023

The “Sabor a Cabo” gastronomic festival returns in its 2023 edition on December 2 at Club Campestre San José. A tradition that has been in our destination for more than 18 years and that will put the long tablecloths to receive Juanes as a guest artist.

Rodrigo Esponda, general director of the Los Cabos Tourism Trust (FITURCA) mentioned that "after three years we are very happy because it is going to be done again... with the presence of Juanes as a guest artist and with all the gastronomic diversity that it has with chef contests, with wine and many surprises that we will be working to make Sabor a Cabo a spectacular event for the destination”.

Without a doubt, it is one of the most anticipated and spoiled events in Los Cabos, as the best restaurants deliver their best.

Rodrigo Esponda, director of the Los Cabos Tourism Trust (FITURCA) mentioned that "what we have to do is promotion, dissemination and marketing and restaurants work with all gastronomy, wine specialists in wine and logistics companies so that they carry out all the coordination correctly, which is how it was decided that someone who could externally have support in the strategy and implementation of the event as such could support us and we think that it can also be a generator of express visitors who come to Los Cabos to see the artist and enjoy everything we have in the destination”.

For his part, Juan Carlos Lozano, creative director of "Sabor a Cabo" mentioned that this is a large event that requires great organization and logistics: "I am only contributing a little of our knowledge, of our experience to coordinate the part of the restaurants, but also the logistics that all the food arrives well preserved, that it arrives on time, that it arrives in shape... access to the sound equipment venue, there are many suppliers that we have involved because we want an event that is Worldwide, we expect 3,000 to 3,500 people throughout the day and that requires a lot of support, a lot of people from logistics and coordination of all that" he mentioned about the great effort that has been made by the organizers who, among many other things, promise a great after party show with the presence of a DJ of international stature that will give the right flavor to this long-awaited event in Los Cabos.

It will be from September 1 when the tickets are available and the prices could vary between 7 to 13 thousand pesos with a 20% discount if they are purchased in advance.

You can find them on the official page of the event: www.saboracabo.com

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