Los Cabos exceeded the number of business appointments compared to its participation in 2022. The tourist offer of services and infrastructure confirm the destination's leadership in the international Meetings IndustryLos Cabos received notable interest from meeting planners to bring corporate event programs for 2024 and 2025. Los Cabos, B.C.S, October 23, 2023.- Los Cabos successfully participated in IMEX América 2023, the leading event in the global meetings, events and incentive travel industry, held in Las Vegas from the 17th to October 19, where more than 1,200 business meetings were held with the main international representatives of the sector.

With a delegation made up of 30 tourism partners made up of 16 representatives of Hotels, 11 DMC's and 3 service providers, the destination surpassed what was achieved in the last edition where it held 600 business meetings, seeing the work carried out to encourage the meetings industry in Los Cabos, as one of the most important activities that represents 6.8% of the state GDP.

Rodrigo Esponda commented that “IMEX represents an unbeatable opportunity to bring together and keep industry experts updated on the development of the offer, conditions and infrastructure focused on the organization of events that guarantee personalized experiences of international quality that meet the needs of the industry and visitors; as well as giving visibility to the support provided by the most important hotel chains, with the help of experts in group care in the destination.”

The participation of the destination was framed for the fourth time, with a stand dedicated to showing its tourist attractions, under the design of the artist Iván Guadarrama that highlights characteristic aspects of the destination and integrates an avant-garde artistic proposal. Where to begin the activities, the ribbon cutting took place with the presence of Ray Bloom, Chairman of IMEX and Julián Escutia Rodríguez, consul of Mexico in Las Vegas, who highlighted the relevance of Los Cabos within the international meetings industry .

As part of the activities at the Los Cabos stand, 10 presentations were held with 120 potential and recurring clients, with whom news in terms of services and experiences were shared with the purpose of strengthening their portfolio of services for the organization of future events at the destination.

On the other hand, representatives of the destination held a presentation for 200 event planners during Smart Monday in collaboration with Meeting Professionals International (MPI); in addition to collaborating for the second consecutive year with the Society for Incentive Travel Excellence (SITE), in a networking event where there was brand presence, among other activities.

During the event, it was highlighted that the success and importance of the Meetings industry in Los Cabos is supported by the cultural, gastronomic and tourist wealth, coupled with air connectivity with the main cities of the world, which together offer a robust portfolio of services and experiences of interest to the professional dedicated to organizing events, as well as to the visitor who seeks, in addition to services that satisfy their needs, comfortable, pleasant and unique stays.

Los Cabos has stood out as a leading destination for holding group meetings in the luxury segment, thanks to the wide range of accommodations and the highest level of attention and international quality services, which position it among professionals as one of the main destinations in Mexico and the world for their development.

To learn more about the tourist offer of the destination, visit: https://www.visitaloscabos.travel/

With the presentation of several and diverse specialist exhibitors, the Eighth Sales and Marketing Forum organized by the Sudcalifornian Association of Timeshare Developers (ASUDESTICO) concluded.

Held at the Vista Encantada Resort in the tourist corridor and attended by more than 450 executives of this important industry in Los Cabos, this Forum took place on October 11 with the participation of experts in these two fundamental areas that are the engine of this industry.

Javier Olivares, Executive President of ASUDESTICO: "We made this one more specialized for timeshare people Marketing and sales..., We started with Rodrigo Esponda, managing how to be a good ambassador, since we have contacts with foreigners, both timeshare promoters and vendors..., so that people had and can speak well of the destination and be an ambassador with tourists...,  Image is very important. The verb, the presence, what is body language, movement, how to dress, how to speak, modulation of the voice..., how to get in front of the tourist is very important..., we have the panel where there are sales people and marketing people..., we have people from everything, new people, people with a lot of experience and obviously part of the work of how to approach millennials,  which is a different type of market, it's not the same as baby boomers..., however, we're trying to standardize criteria for all of them."

The event was attended by Rodrigo Esponda, Director of the Los Cabos Tourism Trust (FITURCA) with the theme of "How to be an ambassador of the destination"; Álvaro Gordoa, Rector of the College of Public Image, also participated in his presentation on "The Selling Image!"; Miguel Osuna, Director of Corporate Marketing Communication, UVC, and his lecture "The Value Proposition in the MKT of the Timeshare and Vacation Ownership Industry"; Likewise, a panel moderated by Eric White, President of Legacy Sales Unlimited, was held, with the participation of: Betty Sahagun, Corporate Director of Sales Training at Grupo Solmar; Sofia Legaspi, General Manager of In-House Marketing, Corazon Cabo; Roberto Manzano, Director of Sales Hacienda Encantada, Gonzálo Bernal, Vice Partner of Ares Development Group; Sean Freeman, Director of Timeshare Sales at Corazon Cabo, and; Gabriel Oropeza Director of MKT of Grupo Solmar

Eric White, President of Legacy Sales Unlimited: "My job is to guide it, direct the questions, summarize it, deliver it to the audience. What we typically find in these forums is younger people interested in getting into the industry or people with salaried jobs in these hotels who are looking to transition into the industry..., and my message is, you know, if you have that in you, if you're that kind of courage and artist, it's better than ever. Cabo is the shining example of the best that this industry has to offer..., in the United States you can't compare..., look at how much Los Cabos has to offer now with the expansion to the East Cape, the expansion to Todos Santos in the surrounding areas, it's a paradise and it's being built responsibly...,  Very, very proud of my industry, the hospitality industry in general, and the people of Los Cabos..., and I think this is a wonderful example of how the community works together to give back to society at large."

Finally, the event closed this 2023 edition with Shari Levitin, Founder of Levitin Group and her presentation "How to rehumanize the sales process"

Shari Levitin, Founder of Levitin Group: (Translation) "... we have to really reconnect with another human being, to ask questions that get to the heart of why someone would buy the emotion..., It's really about going back to that human-to-human interaction, being transparent and telling the truth..., really what we have to do is build a connection, tell them the negative of the product so that they believe the positive...,  What marketers should do is be students of life and be curious. And the more you know about life and different aspects of life, the more different types of people you'll be able to connect with."

At the end of each presentation, the organizers handle an award to each of the participants of the Forum.

With the participation of 270 fishermen divided into 42 teams, the renowned “Los Cabos Billfish Tournament” fishing tournament began this Monday morning. Competitors will have the opportunity to compete for an impressive prize pool valued at 750 thousand dollars.

Juan Javier García, representative of Fonmar, during the starting shot mentioned: “The Los Cabos Billfish Tournament is one of the most outstanding events on the sport fishing calendar. “It attracts fans from all over the world, who seek the excitement and adrenaline of catching big fish in the waters of the Sea of Cortez.”

It is important to highlight that the tournament not only aims to boost tourism and the local economy. It is also committed to the conservation of marine species. Event organizers work closely with various organizations to ensure that fishing is carried out in a responsible and sustainable manner.

The starting shot of the tournament was given by prominent figures such as Maribel Collins Sánchez, head of the Ministry of Tourism and Economy; Federal Deputy Marco Puppo; Juan Javier García Davis, State Coordinator of Fishing Tournaments on behalf of Martín Inzunza Tamayo, director of FONMAR; Carlos Castro Ceseña, municipal representative of the State Government; Rosario Bulnes Malo, president of Grupo Solmar; Mauricio Salicrup, president of the Board of Directors of the Los Cabos Hotel Association; Lilzi Orcí Fregoso, executive president; and the port captain, Vice Admiral Ret. Alberto Valerio Verduzco

San José Del Cabo, Los Cabos.- Cliserio Mercado, fishing tournament organizer, announced that this year a significant increase is expected in the participation of boats in the prestigious Los Cabos Offshore and Bisbi Black and Blue fishing tournaments.

In a recent conference, Mercado highlighted that the Los Cabos Offshore tournament, which will be held from October 18 to 22, will include two days of registration and two days of fishing. With this structure, they hope to attract about 190 boats and offer prizes worth two million dollars.

On the other hand, for the Bisbi Black and Blue tournament, although last year there was a participation of 200 boats and prizes that reached 11.5 million dollars, this year it is estimated a participation of 210 boats and prizes of 10.5 million dollars.

One of the concerns that arose locally was the capacity of the marina to accommodate all the vessels. Given this, Mercado thanked the support of the Port Captaincy and Sipona, who have provided additional areas for anchoring boats near the Médano restaurants.

However, not everything was celebration during the conference. Mercado warned about an initiative that seeks to open exclusive species for sport fishing to the commercial sector. This proposal, which has been presented on multiple occasions by different administrations, could significantly damage the hotel industry and tourism in the region.

"It is a question of survival of destiny," said Mercado, calling on the community to demonstrate against the initiative, regardless of his political affiliation. He also highlighted the importance of citizen participation in the protection of sport fishing and tourism, vital sectors for the state's economy.

“This is not about colors, it is not about parties, it is a purely social issue that would affect us all equally,” said Cliserio Mercado.