Los Cabos culminates a successful promotion week in Los Angeles, CA.

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Los Cabos is awarded two Wave Awards, standing out among international destinations in the categories of; "Destination with the Highest Customer Satisfaction" and "Favorite Destination of 3 Nights to Sell".

  • Rodrigo Esponda, director of the Los Cabos Tourism Trust was awarded an Award for “Excellence in Leadership” during the Wave Awards.

The Los Cabos Tourism Trust carried out a series of actions focused on promoting the destination in the main market of the United States, Los Angeles from June 5 to 9, 2023, with the aim of publicizing the latest news from the destination, upcoming hotel openings, the offer in priority segments such as LGBTQ+, Luxury, wellness, among others and highlighting the impressive results in arrivals at the destination during the first months of the year and in advance reservations.

One of the highlights of the week of activations was the participation of Los Cabos in the Proud Experience event, an event in which the importance of the LGBTQ+ segment in the tourism industry was recognized, holding 30 meetings with travel agencies from specialized luxury events and in which relevant data on this segment was presented to the media, such as the income it leaves the destination, the percentage of participation of travelers, etc., as well as the wide tourist offer that the destination offers. These actions underscore Los Cabos' ongoing commitment to attract more and more LGBTQ+ tourism, through inclusive and memorable experiences.


“Participating in the main industry events and maintaining closeness to the markets of interest is part of the actions that make up the destination's international positioning strategy, which have motivated its development and recognition among the most relevant in the industry. On the other hand, being awarded is a sign of pride for those of us who integrate the value chain and commitment to continue with the efforts of economic and social growth in the destination”, commented Rodrigo Esponda, general director of the Los Cabos Tourism Trust.

Within the framework of the week of activations, a wellness event was held for the media, with the aim of promoting the beauty and tourist offer of Los Cabos, through their experiences; in addition, to provide relevant figures and highlight the importance of the California market for the destination.

On the other hand, a meal was held for the Virtuoso members of the destination, who are also part of the Los Cabos Private Tourism Promotion Trust. During this meeting, the news regarding the offer and details on the strategy to continue promoting and improving the tourist experience in Los Cabos were shared.

For the closing of activities, Los Cabos had the honor of participating in the Wave Awards 2023, a prominent event in the travel industry, where excellence in various aspects of tourism is recognized and in which the destination obtained the following awards:

  • Destination with the Highest Client Satisfaction: This award reflects Los Cabos's commitment to providing high-quality experiences to its visitors, ensuring that each stay is unique, memorable with a high level of attention and hospitality.
  • Favorite 3-night Destination to Sell: This recognition highlights the popularity of Los Cabos as an attractive destination for short-term stays, offering a wide range of activities, natural beauty, and world-class services. .
  • Excellence in Leadership Award: This award honors the exceptional leadership of Rodrigo Esponda, who has played a pivotal role in the growth and successful promotion of Los Cabos as a leading global tourism destination. international.

Obtaining these awards demonstrate the dedication and hard work of the entire Los Cabos community to offer unparalleled travel experiences that consolidate its position as one of the most outstanding destinations in the world.

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Mexico is experiencing a boom in tourism, Los Cabos a benchmark: Jonathan Heath Deputy Governor of the Bank of Mexico

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From the IV Tourism Forum organized by the Mexican Institute of Finance (IMEF) Baja California Sur chapter and held at the Westin Hotel on June 2, 2023, the deputy governor of the Bank of Mexico (Banxico) Jonathan Heath expressed his perspective regarding the tourist destination of Los Cabos, mentioning that Mexico has presented a "boom" in the tourism issue: "we have had a very important surplus that we had not seen before and Los Cabos is a central part, a very important part within that tourist surplus, within this boom that we are experiencing”, he opined.

Along the same lines, the deputy governor of Banco de México mentioned that it is important and necessary to plan within the accelerated growth that has been maintained, take advantage of the potential and take care that this growth is not too fast: "in the very short term it seems something very good, but suddenly it can create bottlenecks that must be avoided”, he mentioned.

Regarding the interest rates that have increased year after year in the country, due to the complexity of the inflationary phenomenon that is going through globally, Jonathan Heath explained that it will not be necessary to continue increasing the rates, since they are at advanced levels, For this reason, the idea is to allow monetary policy to operate: "we must remember that monetary policy works with lags, right now we have a high rate, we must leave it there and wait for it to work, to operate and for inflation to go down little by little ” he mentioned, at the same time that he accepted that exports, commercial exchange, tourism and other elements that make up the alliances with the main commercial partner of Mexico, the United States, are displayed.

Another important topic was that of foreign exchange and that is, in recent years they have been one of the great precursors of the strengthening of the peso in the country, to which Jonathan Heath explained that there has been a structural change in the use and sources of foreign currency. in the Mexican economy: “we have already exceeded 60 billion dollars in the last 12 months, there has also been a tourist surplus, there have been changes, we are no longer a net oil-exporting country, we already import oil… portfolio capital flows it already plays a less important role than before, before foreigners had more than 36 - 37 percent of the total holding of the Mexican public debt, now they don't even have 15" he said about the "super weight" which is only one of the factors that play within the economic role of the country.

Jonathan Heath stands out for his extensive experience in macroeconomic and political-monetary analysis which, together with the members of the Banco de México's governing board, has allowed for in-depth perspectives on the autonomy of Banco de México within the Mexican economy, which , assured within this IMEF 2023 Tourism Forum, it remains as before, since Banxico is an organization that has budgetary autonomy and by not depending on the treasury, the decisions made within the organization have made it possible to verify that its operation is strengthened in total autonomy and freedom.

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Do you already know The Reserve, the Beach Chub at Vidanta Los Cabos?

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With a new standard of service and entertainment so that you can live the most luxurious experiences within Los Cabos, The Reserve, the restaurant and beach club of Vidanta Los Cabos offers an incredible atmosphere, with an exquisite gastronomy that, among other amenities, manages to make you feel comfortable in a sophisticated and casual place to enjoy with the family.

 

Among the amenities that you can find at The Reserve are its high-end facilities overlooking the Sea of Cortez, as well as a cetral pool that has a wide variety of VIP areas; we add the VIP villas that also have two floors, each with private infinity pools; lounge rooms where you can enjoy live lounge music with a super line-up with guest DJs, towels and Wi-Fi included.

 

The Beach Club is open from 10 in the morning to 5 in the afternoon, while its restaurant has evening hours from 5:30 to 10:30 pm.

 

Call 8000 366 600 to make your reservation, you can't miss it!

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Zofemat Los Cabos warns to respect flags placed on the beaches to avoid accidents

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In order to avoid situations that put the health and physical integrity of people who visit the beaches at risk, the staff of the Municipal Coordination of the Federal Maritime Terrestrial Zone of Los Cabos (Zofemat), headed by Jorge Alonso Meza Núñez, requests that when going to these spaces, the lifeguard recommendations of the agency are met and the color of the flags that are placed is verified. Given the presence of high waves and drag currents that occur on some beaches in the municipality, the Zofemat lifeguard staff suggests that before entering the sea they request information on the conditions of the waves, consider the warning signs, do not swim in areas dangerous, do not underestimate the strength of the sea and avoid swimming alone. Similarly, the red flag indicates that entry is prohibited, the green flag symbolizes that the conditions are suitable for water activities, while the black flag warns that the beach is closed. It is worth mentioning that thanks to the timely intervention of Zofemat's lifeguards on Tuesday, June 30, 4 people were rescued on Santa María beach, who had been swept away by the current, making it difficult for them to return to shore. In this way, the XIV City Council chaired by Mayor Oscar Leggs Castro endorses the commitment to continue redoubling actions so that Los Cabos continues to consolidate itself as one of the municipalities with safe beaches worldwide, in addition to continuing to promote actions aimed at the culture of prevention .

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Los Cabos tourist transportation is positioned as an example of service, responsibility and inclusion

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Derived from the coordinated work that has been carried out between the three levels of government and the transport union, there have been significant advances in the matter, mainly in Los Cabos, which has made it possible to achieve great progress in the previously contracted transport modality, without regardless of whether they are permit holders or concessionaires, focusing on inclusive management, reported the Undersecretary General of Government, Isidro Ibarra Morales.

“New companies have joined the tourist transport sector, which have demonstrated their responsibility with quality and safety, which reinforces the offer of services for those who visit Los Cabos, positioning it as an exemplary tourist destination with transport inclusive and quality,” he said.

In addition, it is important to highlight that a platform has been developed in collaboration with the State Government's information technology area, which is free and open to all those involved in the tourist transport sector of that town, in addition to being a technological tool that it facilitates management and allows greater efficiency in the operation of services, he added.

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