On July 13, 2023, the Women's Association of Tourism Company Executives of the Mexican Republic, Baja California Sur chapter, presented the first forum "BCS for sustainable tourism with social, corporate and environmental responsibility" focused on sharing and express ideas that contribute to sustainable tourism within the five municipalities of the State.

Starting with the keynote speech by the director of Tourism and Regional Development of Deloitte Mexico, Teresa Solis "Strategic synergies to achieve responsible and sustainable tourism" to give rise to the participation of nine experts in the industry, where they presented the most outstanding aspects of sustainable tourism, caring for the environment and our natural resources.

It should be noted that the Forum was fully booked in its face-to-face mode, in addition to being transmitted via Zoom to more than 400 members who followed the event remotely.

This forum was divided into two panels; the first "Sustainable Destinations in Baja California Sur" integrated by Carlos Posadas Solano, executive director of Eco Alianza de Loreto; Lucía Frausto, general director of CómoVamos La Paz; Usiel García, director of IMPLAN Los Cabos and Rodrigo Esponda, general director of the Los Cabos Tourism Trust (FITURCA).

The second panel "Innovative and Sustainable Tourism Products" was presented remotely by Andrea Reynolds; Antonio del Rosal Stanford, CEO of Integra Turismo for Good and José Manuel Ochoa from Cabo Sails.

Undoubtedly, this first event aligned with the sustainable photo guide proved to be a great success and aroused interest among members of the tourism industry and the general public about the friendliest way of practicing tourism, taking care of the species and the ecosystem that give identity to this great land that is Baja California Sur.

Los Cabos expands its air connectivity portfolio by adding two new national routes that will connect direct flights with the city of Querétaro and Mexicali, run by Volaris, a strategic ally that has integrated nine routes to the destination throughout this year.

The Los Cabos-Querétaro route began operations on July 10, with four frequencies a week (Monday, Wednesday, Friday, and Sunday); for its part, the flight with the city of Mexicali operates from July 13, in the evening with two frequencies (Thursday and Sunday). Both will be carried out on board an A320 type aircraft with an average capacity of 180 passengers, which will encourage the traffic of visitors from two important markets such as the northern area of the Baja California peninsula and the Bajío.

“Expanding connectivity, hand in hand with the most important players in the industry such as Volaris, gives us the opportunity to strengthen the image of Los Cabos and our commitment to develop products and services that encourage cooperation and investment ties that benefit the economic and social growth of the destination, as well as getting closer to a greater number of potential travelers,” said Rodrigo Esponda, director of the Los Cabos Tourism Trust.

“At Volaris we are very proud of these two new routes that will connect the main tourist destinations in Baja California Sur, with strategic cities such as Mexicali and Querétaro, which in addition to being important poles of economic development, also have a strong passenger market. that is looking for attractive beach destinations for vacations, which will help boost the economic development of the peninsular state”, commented Omar Carrera, Commercial Director of Volaris.

It should be noted that in the accumulated from January to May 2023, the destination received a total of 590,000 national tourists, which represents an increase of 24% compared to 2022. With Mexico City as the main issuing market (195,000 visitors ), followed by Guadalajara (87 thousand) and Tijuana (77 thousand); Volaris being one of the airlines with the largest operational presence in Los Cabos.

This weekend the marlin release tournament "Los Cabos Release Tournament" took place with the participation of 23 teams that managed to catch and release 127 striped marlins.

The "Tag Team" team was the one who accumulated the most points with 1,200 and took $42,262.

"La Chingona" achieved a cumulative score of 1,100 points and was ranked second with a prize of $17,609.

Third place went to "Double B" with 1,000 points and a prize of $10,565.

The one-time prize of $9,625 per dorado catch went to "Stella June" for her catch of 47.6 pounds.

It should be noted that this tournament created by Zach Morrow and coordinated by Clicerio Mercado Hernández, seeks to implement new competition modalities that allow good fishing throughout the year, and allow the species to grow by using the "catch and release" as the main method of participation. "