Senén Fornos, general commercial director of RIU Hotels, spoke of the great importance that Mexico has gained for this important hotel chain, since there are already 22 hotels in the country that are located in Cancun, Mexico City, Isla Mujeres, Mazatlán, Nayarit and of course, in Los Cabos: "...we have three hotels (in Los Cabos) one of them is the largest of the company, the RIU Santa Fe, Los Cabos is one of our most important tourist forums" he said about the destination .

RIU has 94 hotels distributed throughout the world, where it works as a family integrated into the service, involving at least 34,000 employees who are distinguished by the high quality of their services.

Mexico is not far behind, and it has gained great relevance for the hotel chain: "Mexico has become the engine of our company, both because it is the destination where we have the most hotels, because of the number of employees and because we have exported a lot of Mexican talent to other destinations…” said Senén Fornos regarding great ideas that have emerged from Mexico in the concept of entertainment for guests, something that has been very popular both in family environments and for adults only.

Senén Fornos recalled that RIU's main objective is to make guests happy, something that is demonstrated in each of its facilities.

Finally, RIU's general commercial director spoke about major projects for Mexico: “…Mexico for us is a special destination in many ways, one of which is expansion… we look for new destinations and grow in those destinations where we are already. We do not rule out having more hotels in Mazatlán, in Los Cabos and continuing to grow in Isla Mujeres... it is the country with the greatest potential for RIU to continue growing, the staff we work with is highly experienced, staff that provides customer service an unusual customer, we are exporting talent from Mexican managers... Mexico is a country in expansion and with infinite possibilities, we, the RIU family, project gratitude to Mexico", he said about the importance of Mexico for RIU Hotels.

The International Tourism Fair (FITUR) has managed to bring together various exponents of the world tourism community, Mexico and Los Cabos.

Roberta Ramos, sales director of Pueblo Bonito, was among the tour at the stand of our destination, who commented that a lot has been achieved during this fair, specifying new clients: "... there is a fantastic response to Pueblo Bonito, they already know it and we are looking for new clients, precisely the English cut is our main client…”

On the other hand, Juan Carlos del Río, president of the Association of Travel Agencies, expressed his emotion when mentioning that it has been a dynamic experience where various relationships have been achieved with wholesalers from all over the world, including the Middle East: "a very international, without a doubt the largest in Europe, I think that above the World Travel Market in terms of size and dimension and the post-pandemic is noticeable, people are circulating as if this were a pilgrimage and the amount of business that is closing Well, that is evaluated once the event is over, but there is movement…”

From the Baja California Sur pavilion installed at the International Tourism Fair (FITUR) held in Madrid, Spain, the Secretary of Tourism and Economy of the state, Maribel Collins mentioned that, after the inauguration, in the company of the Secretary of Tourism in Mexico, Miguel Torruco Marques and the Mexican ambassador in Spain, Quirino Ordaz, Baja California Sur managed to surprise them with the great production of the stand and the huge influx that the pavilion has had in this edition: "we had a meeting with Spanish media as well as Lexof Carlos Ortiz Rodríguez all its structure and 6 more. They like it

above all that concept of sun and beach also the destination is much more than that,

which is history, culture, gastronomy and above all something that has been liked is the

care, and sustainability, sustainability, care also for the environment

environment, because I am sure and convinced that those of us who have in mind what

We must take care of all these elements, we are the ones who are going to survive in the

market in the taste of tourists, those who are not going to be left behind..."

Maribel Collins reported that meetings will be held with 600 travel agencies that have been convened by the Spanish airline Avoris, which has achieved a direct connection between Madrid and Los Cabos. In addition, she mentioned that various meetings were held with tour operators from Barcelona, who showed great interest in traveling to Baja California Sur, largely due to the new Avoris air connection that will begin operations from June to September.

King Felipe and King Leticia of Spain, inaugurated the 43rd edition of the International Tourism Fair (FITUR) in one of the most emblematic venues in Madrid, Ifema, in a colorful tour that will represent the return of world tourism from 18 to 22 January 2023.

Gathering 131 countries, 8,500 professionals of the rank in the world, in addition to 755 established exhibitors, where Mexico stood out by positioning itself as the largest exponent in Latin America with a space of more than one thousand square meters with representatives from 15 states of the Mexican Republic. and more than 250 businessmen from the tourism industry.

The Secretary of Tourism in Mexico, Miguel TorrucoMarques, was pleased to inaugurate this space accompanied by governors of some states, as well as their respective tourism owners, airlines and tour operators.

Miguel Torruco Marques, Secretary of Tourism: "92.5% of the tourism we received was concentrated in 6 places with a tourist vocation: Cancun, Mexico City, Los Cabos, Puerto Vallarta, Guadalajara and Monterrey, so part of what is being achieved is diversification, for this it is necessary to integrate new products…”

... there has always been an excellent relationship with the Spanish people and proof is that FITUR is always the most important fair in Latin America, of all the Spanish-speaking countries and now we did it with a larger space that has been achieved of 1111 meters and is made up of by 275 businessmen, businesswomen and from all areas so we are happy... "

Represented by the Secretary of Tourism and Economy of Baja California Sur, as well as the general director of the Los Cabos Tourism Trust (FITURCA) Rodrigo Esponda, the president of the Administrative Council of the Los Cabos Hotel Association, Mauricio Salicrup, QuirinoOrdazCoppel, ambassador of Mexico in Spain, the state pavilion was inaugurated.

QuirinoOrdazCoppel, ambassador of Mexico in Spain: "... after the pandemic, we can already see that I am recovering not only vitality and energy, but also the movement of tourists to Mexico and from Mexico to Spain, then, what a pleasure it gives me to be in the Baja California Sur area with a large presence in this Mexican pavilion, and above all that there is already a direct flight from Madrid to Los Cabos...

… …, they are expecting around 4,000 Spanish tourists, we hope more will come, but that speaks more of the interest that Los Cabos aroused, and that will bring more and more people to this extraordinary destination..”

And it is that without a doubt, one of the great events for tourism in Los Cabos and Madrid, is precisely the direct connection between these two destinations in a second confirmed flight from June to September.

Rodrigo Esponda, general director of FITURCA: "the Spanish market is already the third in terms of international visitors from the United States and Canada, obviously the flight contributed significantly to the growth of the flight 5 times compared to what we had in 2019..."

Mauricio Salicrup, president of the Executive Council of the Los Cabos Hotel Association: "... how the airport reported it, we already passed three and a half million passengers, that is very important and shows that it continues to grow...

... we just had a board meeting with Avoris, where they are very motivated and depending on how the numbers turn out in the first two months there could be time extensions, their idea is to reach a point where the plane is permanently in communication with Los Cabos”

It is important to mention that Baja California Sur has remained a key state within the tourism industry, hence the importance of representing Los Cabos as one of the leading destinations in the country.

Miguel Torruco Marques, Secretary of Tourism: "It was already possible with the businessmen to make the big arena, so it was transformed because there are already contracts for 22 big events, in Baja California we have just finished the race from sea to sea leaving Los Barriles to Todos Santos and each year the number of attending countries will continue to increase,…”

Rodrigo Esponda, director of FITURCA: "... we have 52 appointments with business partners we started, previously we were having presentations and training with business partners, we had a presentation with the Avoris agents and we closed with a dinner with the Excellence travel agents who They are a travel agency that sells to the Premium sector with the English cut

With great news, a new edition of FITUR begins, bringing with it the best of tourism worldwide, specifying new experiences, businesses and opportunities for Los Cabos. For more information on the International Tourism Fair, visit www.ifema.es/fitur