The Ministry of Tourism, Economy and Sustainability continues with the work of promoting Baja California Sur in the main markets, said the head of the agency, Luis Humberto Araiza López, when informing that the destinations of La Paz, Loreto and Los Cabos are promote in the webinar "Virtuoso Travel Week Latin America", one of the most important events for luxury tourism worldwide, and which provides the opportunity to establish business appointments with travel agents focused on this segment.

The secretary highlighted that within this framework the attractions, services and offer that BCS has to meet the demands of this market were made known, recalling that Los Cabos is considered the most exclusive destination in the country, as well as the strengthening of Loreto and La Paz in competitiveness, which is why, through a promotional video, Destination Training, all the benefits and virtues of both destinations were disseminated.

The Secretary recognized the work of the Tourism Promotion Trusts, by redoubling efforts and making use of technology to continue positioning BCS as the best destination in the Mexican Pacific.

The Secretary of Tourism, Economy and Sustainability, Luis Humberto Araiza López, led the meeting of the Integral Port Administration Council (API), where the results achieved in this matter during the first six months of the current year were announced.

Among the advances presented by the head of API, José López Soto, stand out the improvement of infrastructure in the ports of La Paz, Loreto and Santa Rosalía, which has resulted in the strengthening of the quality of port services.

Araiza López pointed out that these works are of great relevance in the face of the Covid-19 pandemic, since, due to the entity's island conditions, the optimal functioning of the seaports has been essential for the development of trade and the tourist industry be sustained, because through API, Baja California Sur served as a humanitarian bridge at the beginning of the health crisis, so that cruise lines will disembark the crew and their passengers, contributing to their return without any risk.

"The recovery of the tourism industry in the country requires the coordination and concurrence of all the actors in this matter," said the Secretary of Tourism, Economy and Sustainability (SETUES), Luis Humberto Araiza López, when participating in the first session and installation of the 2020 National Tourism Conference, headed by the head of the federal branch, Miguel Torruco Marqués.

Araiza López commented that with the installation of this collaborative body between the three levels of government, the planning and programming of the activity is sought throughout the national territory, under criteria of social benefit, sustainability, competitiveness and economic development, mentioning that from the activation of this instrument, work will be done on strategies and mechanisms to strengthen the industry. For this, two action plans were presented: the alignment of the States to the national tourism policy established in the 2020/2024 Sector Program; and the application of the Tourist Regionalization model, through which destinations will be supported considering their different productive variables.

The head of the SETUES stressed that the National Tourism Conference reinforces the relationship that each of the Secretariats of Mexico have with SECTUR, allowing the sum of efforts and the creation of common agendas aimed at assuming and facing the challenges that the new normality and the Covid-19 pandemic, for which it ratified Baja California Sur's commitment to join forces and create synergy so that all of Mexico recovers its tourism potential; and in turn, all the productive sectors linked to this value chain are restored.

The Secretary of Tourism, Economy and Sustainability, Luis Humberto Araiza López, participated in the meeting of the Advisory Council of the La Paz International Airport, where the Pacific Airport Group (GAP) highlighted the achievements made in the areas of passenger flows, new routes, investment and implementation of biosafety and certification protocols, as well as improvements to airport infrastructure and services.

In this regard, Araiza López reported that, to maintain the pace of tourist and economic recovery of the entity, it is necessary to continue generating trust and giving certainty to travelers about the safety and hygiene of the facilities or services they obtain from the sector; In this sense, he stressed that airports play a decisive role by being the main gateway to a destination.

The secretary recognized the work of GAP executives and other collaborators, for their effort and commitment to face the challenges of the pandemic, with serious and responsible actions aimed at protecting the health of residents and visitors alike.

Araiza López reiterated the interest and willingness of the State Government to work hand in hand with GAP and the private initiative, to strengthen strategies and create mechanisms that contribute to the reestablishment of the entire tourism industry and, in turn, of the entire value chain that integrates it.