Tourist revival in a 5-phase plan supported by 3 media campaigns
This June 15 begins the gradual reactivation of tourist activities in Los Cabos, based on a five-phase strategic plan and a Covid-19 Management Protocol, developed in a coordinated manner by different members of the industry in order to guarantee the health and safety of citizens and visitors.
“Thanks to the joint efforts that we have made government and private initiative, the World Travel and Tourism Council recently granted us its Safe Travel seal, which positions us in an ideal setting for the reopening of businesses. Complex times are coming, of great challenges, and I want to urge you to face them and win together, "said Luis Humberto Araiza López, Secretary of Tourism, Economy and Sustainability of Baja California Sur, before concluding that" today is a holiday. , of celebration for all, Baja California Sur, Los Cabos, is back, we are stronger, safer and more united than ever. ”
The strategic plan, in addition to having a multisectoral perspective, addresses the health recommendations issued by the Federal Government and the State Health Council, in accordance with international provisions on this matter. Tourist activities will resume in the following order:
- Phase I: Travel activities with a limit of international and national arrivals.
Service providers in the sector will focus on the implementation of health and hygiene protocols.
- Phase II: International terminal at the airport and slow recovery of international arrivals.
- Phase III: Recovery of national and international arrivals, especially reservations that were previously postponed.
- Phase IV: Return of luxury travelers and groups, as well as visitors from Canada and the United Kingdom. Recovery of 60% of the reserves projected by EOY.
- Phase V: Restoration of 60% of air connectivity together with 80% of reserves.
“From the Los Cabos Hotel Association we continue our commitment to open in an orderly manner. In this sense, by July 1 we will already have 50% of the inventory available and we will continue opening; In this way, from August you will be able to see practically all the inventory ready for a demand that we hope will evolve in a positive way. We are already waiting for you! ”Said Mauricio Pérez Salicrup, president of the Board of Directors of the Los Cabos Hotel Association, after thanking the state and municipal governments for their guidance and support for a successful reopening, as well as the community of destination for having “carried up to the mark” and contributing to cooperation with the traffic light in the entity.
For its part, the Covid-19 Management Protocol contemplates strict health and safety measures throughout the destination to guarantee a safer travel environment:
- Health and hygiene manuals.
- Reinforcement of hygiene, cleanliness, physical distance from the traveler and the use of personal protective equipment.
- Standardized health review protocols at the airport and port.
- Association with travel providers to obtain the "Clean Point" certification, offered by the Ministry of Tourism in Mexico, and thus strictly comply with hygiene protocols.
- Flexible travel policies.
- Streamlining of communication protocols between the hotel, suppliers and local authorities.
“The guidelines for the reopening of the restaurant trade union in Los Cabos have been created with the support of the government and a group of experts in various types of certifications. We are convinced that the perception of the service, at this time, will be based on good attention from the staff and, above all, on how safe the diner feels observing the environment, and in particular the training of those who attend to them. this new normal ”, explained Gianmarco Vela, national vice president of Canirac, who also commented that the annual“ Sabor a Cabo ”event that usually takes place in early December, will be postponed to the first or second quarter of 2021 due to the fact that require at least 8 months in their preparation.
As part of the reopening strategy, Los Cabos has implemented a comprehensive communication system to direct messages with specific objectives to three different audiences; local, national and international. In this sense, there will be three campaigns to prepare locals to receive tourists, as well as to connect with potential travelers and position the destination as the ideal place to "return to life" after the period of confinement.
“The announcement of the reopening is accompanied by two very positive news. The first is that on July 4 the Eastern airline will arrive at the destination for the first time with a new direct route from New York, which is a sign of confidence in the destination. The second is that, in the GDS, travel consolidators, Los Cabos registers forceful figures of the recovery. As of today there are book reservations for the months of June, July and August of 14, 29 and 36% of the bookings presented in 2019, this means that if you have everything, including the campaigns, the market will be receptive and a quick recovery can be expected ”, concluded Rodrigo Esponda Cascajares, General Director of the Los Cabos Tourism Trust.
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