Tourism as a Pillar of Social Prosperity in Baja California Sur

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Tourism in Baja California Sur is not only a source of income and employment, but also plays a crucial role in reducing poverty and promoting social equity. This was highlighted by a recent study led by Francisco Madrid, Director of STARC Anáhuac Cancún, and Rodrigo Esponda, Director of the Los Cabos Tourism Trust (FITURCA) and presented in a well-known hotel in Cabo San Lucas.

Francisco Madrid highlighted the importance of tourism in Baja California Sur, where almost 40% of the state economy depends on this industry. Thanks to this dependency, the state has the lowest proportion of people in poverty and extreme poverty in all of Mexico. "What we did was resort to public sources of information, such as INEGI, Coneval, Social Security and the Ministry of Tourism itself, to build a story based on the social contribution of tourism," Madrid explained.

The reduction in social backwardness is evident in the state's municipalities, which present significantly better levels than the majority of the country. This industry not only provides employment, but also promotes social mobility and forms a robust middle class. It is notable that almost 30% of workers in the tourism sector are young people under 24 years of age, and it is the second activity that most employs women, with a gender pay gap lower than the national average.

Madrid highlighted that more than 90% of tourism companies in Baja California Sur are small businesses with less than 10 employees. "Tourism does not benefit only a small group of entrepreneurs. Here, many microentrepreneurs have the opportunity to start a business and get ahead," he commented.

The tourism industry is articulated through various productive chains that include everything from gastronomy to rural and adventure experiences, allowing economic benefits to be distributed more widely in society.

Rodrigo Esponda, head of FITURCA, emphasizes the responsibility of communicating and promoting the social, cultural and environmental relevance of tourism. "Our goal is for both the public and developers to understand the importance of creating the right conditions so that tourism continues to benefit everyone," he said.

FITURCA has observed that tourism in Los Cabos goes beyond the confines of hotels. Visitors seek to interact with nature and local culture, which drives sectors such as restaurants and rural activities to formalize and benefit from tourism. "These benefits are spreading to a broader sector," added Esponda.

Rodrigo also highlighted that the success of tourism in Baja California Sur is the result of a collective effort between the public, private and academic sectors. This collaboration has allowed tourism activity to not only continue to grow, but also to do so in a sustainable and equitable manner.

In conclusion, tourism in Baja California Sur is not only an economic industry; It is an engine of social change. This sector not only creates jobs, but also promotes equity and social mobility, demonstrating that it can be an effective instrument to promote shared prosperity in the state.

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Authorities and Businessmen of Los Cabos Join Efforts to Control Noise in Tourist Areas

Noise

In the last meeting of the security table, local authorities and businessmen of Los Cabos addressed an issue that has generated multiple complaints and concern among residents and visitors: excessive noise in some establishments, particularly in the vibrant tourist area of ​​Cabo San Lucas. .

The increase in the decibel level in bars, discos and other nightclubs has led the General Directorate of Ecology and Environment to intensify operations to ensure that the noise limits established by municipal regulations are respected.

Raúl Verdugo Montaño, general director of Ecology and Environment of Los Cabos, explained in an interview with CPS Noticias that his department has been active in the inspection of establishments, especially in the central areas of San José del Cabo and Cabo San Lucas. . These actions seek to educate homeowners about permitted noise levels and other regulations they must follow.

“Since 2021 we have been working on this. The first thing we did was write a letter to begin the visits, we started in the historic center of San José del Cabo. In that document we indicated the decibels that must be respected and the schedules, as well as the final destination of the urban solid waste and other activities that the tenants must respect,” explained Verdugo Montaño.

The Los Cabos Coordinating Council has been a crucial voice in calling for stricter operations in the area. In its request, the Council has highlighted the need to review the night establishments and certain industrial estates in Cabo San Lucas and San José del Cabo. The objective is clear: verify that venues respect decibel limits and that those who do not face appropriate consequences.

“We are responding to the request of the Los Cabos Coordinating Council to carry out operations in tourist centers and corridors. It is essential to verify who is not respecting the noise limits and proceed with the corresponding procedures,” added Verdugo Montaño.

Despite the efforts, Verdugo Montaño pointed out that some establishments, after being warned, repeat violations of noise limits in a matter of days. This repetitive behavior not only affects the tranquility of the local community but could also negatively impact the experience of tourists, who seek to enjoy the beauty and serenity that Los Cabos offers.

In response to these recurrences, Verdugo Montaño called on the owners of the establishments to respect the provisions of the municipal regulations. In addition, he urged the Directorate of Revenue not to authorize extraordinary hours to establishments that are problematic or repeat offenders in violating noise regulations.

Noise pollution is a serious problem that can affect both the health of residents and the reputation of a tourist destination. Excessive noise can cause stress, sleep disturbances and other health problems in people with prolonged exposure. In a place as dependent on tourism as Los Cabos, maintaining a balance between entertainment and quality of life is essential.

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Paella Fest Los Cabos: A meeting of flavors and tradition

Paellas

As part of the Paellas Los Cabos Festival, held this weekend, 15 prominent hotel chefs in the region faced off in a close competition to determine the best paella of the event. The Los Cabos Rotary Club, organizer of the festival, ensured the development of the culinary fair.

The expert judges, including Jesús Corral from the Los Cabos Rotary Club, had the arduous task of evaluating each dish, taking into account aspects such as presentation, texture, quality of the ingredients and the "socarrat", that delicious crunchy layer in the bottom of the paella.

Unlike other gastronomic competitions, the Paellas Los Cabos Festival does not seek to crown the most faithful recipe to tradition, but instead encourages chefs to explore their creativity and translate their knowledge of Spanish cuisine into an original rice-based dish. The result: a delight of flavors and innovative proposals that delighted the palates of the attendees.

Key points:

  • 15 chefs from Los Cabos hotels competed in the Los Cabos Paellas Festival.
  • The Los Cabos Rotary Club organized the event.
  • An expert jury evaluated the presentation, texture, ingredients and "socarrat" of each paella.
  • The festival seeks for chefs to explore their creativity and present innovative proposals.
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La Baja Inspira Itinerante returns to the screens of the Baja California peninsula to present a selection of films inspired by the region

La Baja Inspira

Once again the Los Cabos International Film Festival will bring to the screens of Baja California Sur and Baja California the free film program La Baja Inspira Itinerante, a sample of films that in one way or another maintain a link with this peninsula. thus paying tribute to the lands that host the Festival.

Cabo San Lucas, Ciudad Insurgentes, El Triunfo, Guerrero Negro, La Paz, Loreto, San José del Cabo, Todos Santos and, for the first time, the city of Tijuana, are the destinations where you can enjoy a selection of six titles that have making this territory its source of inspiration, portraying its places and its people in stories that will touch the hearts of attendees.

The circuit includes the documentaries Yūrei (Ghosts) (Mexico, 2023), by Sumie García, who explores the hidden history of Japanese migrants in our country;Chèche Lavi: Searching for a Life (USA, Mexico, Haiti, 2019), by Sam Ellison, also about the phenomenon of migration; and Los Hámsters (Mexico, 2014), a reflection with comedic tones on family relationships, which marked the debut of the director originally from Baja California, Gilberto González Penilla.

Added to these films is the short program made up of El peregrino (Mexico, 2022) by Rodrigo Ruiz Patterson;What we left in the sea (Mexico, 2023) by Guido Javier Turtula, and Sharks of the Sea of ​​Cortez: a lost treasure?(Mexico, 2021) by James Ketchum.

The performances will begin next Saturday, June 22, with the screening of Yūrei (Ghosts) at the Ruta de Plata Museum (El Triunfo), and will continue their journey at different venues, among which are: Museo del Vaquero de las Californias - MUVACA (El Triunfo), Cineclub El Nido (All Santos), Cinema Vagabundo (Cabo San Lucas), University of Tijuana - UDT (Cabo San Lucas campus), Forum of the House of Culture "Prof. Alfredo Green González" (San José) del Cabo), Costa Azul beach (San José del Cabo), Baja California Sur Art Museum - MUABCS (La Paz), Autonomous University of Baja California Sur - UABCS (La Paz, Loreto, Ciudad Insurgentes and Guerrero Negro campuses), the Tijuana Cultural Center - CECUT and the Tijuana State Arts Center (CEART), both in Tijuana.

With La Baja Inspira Itinerante, the Los Cabos International Film Festival once again fulfills one of its main missions: to create and strengthen new audiences, both through the exhibition of films and through the promotion of critical thinking and reflection on cinematographic work, nourished for the question and answer sessions with the attendees and the recreational activities that this year will be taught by the filmmakers.

CHECK THE BILLBOARD ON OUR WEBSITE: ficloscabos.org

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Mexico leads the American continent in Blue Flag certifications, with Los Cabos at the top

Blue Flag certifications

Mexico continues to strengthen its leadership in sustainable tourism by announcing the expansion of its beaches and vessels certified with the Blue Flag distinctive for the 2024-2025 season. The Ministry of Tourism (SECTUR) reported that the country will have 78 beaches, 2 marinas and 40 boats that will hold this prestigious distinction, adding 12 new sites compared to last year. Among the notable ones, Los Cabos stands as the municipality with the most blue flags in Mexico.

In an event led by Joaquín Arturo Díaz Ríos, head of the Foundation for Environmental Education, and the Undersecretary of Tourism, Humberto Hernández Haddad, the Secretary of Tourism, Miguel Torruco Marqués, announced that as of July 1, Mexico will renew the Blue Flag certifications, consolidating its leadership position. Mexico ranks first in the American continent and tenth worldwide in terms of the number of Blue Flag badges, in addition to being the first global place in certified tourist boats.

Torruco Marqués emphasized the importance of these quality certifications, which not only improve the image of tourism destinations and companies, but also generate greater confidence in visitors. "These certifications project an image of excellence and commitment to sustainability, which is crucial to attract tourists conscious of quality and environmental preservation," said the official.

Among the recent initiatives to promote sustainable tourism in Mexico, the Kuxatur program stands out, developed in collaboration with the United Nations Development Program (UNDP). This program, financed with 7.2 million dollars by the Global Environment Facility, is being implemented in the La Paz-Sierra La Laguna-Los Cabos corridor in Baja California Sur, as well as in other strategic regions of Oaxaca and Quintana Roo.

Likewise, the Adaptur project, with financing of 5 million euros from the German Agency for Cooperation for Sustainable Development, has benefited key tourist destinations such as the Riviera Nayarit-Jalisco, Riviera Maya, San Miguel de Allende, Valle de Bravo, Los Cabos and Mexico City.

Los Cabos, in particular, stands out with an impressive list of Blue Flag certified beaches. Among them are Villa de Arco, Villa la Estancia, Riu Palace Baja California, Pueblo Bonito Los Cabos, Santa María, El Chileno, and Palmilla, among others. These beaches not only offer natural beauty, but also meet strict quality and environmental safety standards.

With these advances, Mexico reaffirms its commitment to sustainable tourism and the preservation of its natural resources, attracting tourists from all over the world who value responsible and high-quality destinations.

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