• Participation of 115 local children and young athletes, through a call by the Sports Institute of the Municipality of Los Cabos and the American football league of Baja California Sur.
• With the presence of figures such as Patrick Willis and Diana Flores, the “Day with the 49ers” clinic inspired youth and strengthened tourism in Los Cabos, highlighting its commitment to well-being and community development.
• This clinic is an example of how the destination's tourism promotion efforts provide unique and beneficial opportunities to the local community.

The San Francisco 49ers and the Los Cabos Tourism Trust (FITURCA) joined forces to organize the “day with the 49ers” sports clinic, which took place on May 31 in Cabo San Lucas, Baja California Sur. The Bicentenario Stadium was the setting for this event, which brought together 115 children and young people between 9 and 18 years old from the Los Cabos community, giving them the opportunity to train with professional methods. It was through the Sports Institute of the Municipality of Los Cabos and the American football league of Baja California Sur that the call for participants was carried out.

The training was led by Patrick Willis, Pro Football Hall of Famer and San Francisco 49ers Hall of Famer; Sofy Navarro, Senior Manager of 49ers EDU, and Diana Flores, Los Cabos Brand Ambassador and Flag Football World Champion, who shared their experience, offering inspiration and knowledge to participants.

"Life is about connection, and there is no better connection than the one California has with the 49ers and Mexico. It is always wonderful to spend time here and I plan to return very soon and more often," shared Patrick Willis.

In her speech, Sofy Navarro added that "as a woman with a Mexican heritage, it is an honor to be able to represent the 49ers at an event in Los Cabos, to promote not only sports and American football, but also local communities. We are delighted “We are excited to have expanded the reach of football while promoting community development and providing enriching opportunities for the residents of Los Cabos.”

In the words of Diana Flores, "more than an alliance, the collaboration of Los Cabos and 49ers is an opportunity to change lives through sports. Today, more than ever, we find ourselves in an important moment to continue building bridges and tools for our following generations, encouraging them to achieve their dreams on and off the field. I am very proud that Los Cabos makes these types of efforts with purpose, with an objective that, beyond creating ties between two cultures, truly seeks and works for change. ".

This clinic reaffirms the Los Cabos Tourism Trust's commitment to inclusion and diversity, uniting sports enthusiasts and their families in a positive and healthy environment. Furthermore, this collaboration played a crucial role in Los Cabos' strategic objectives of increasing tourist flow and strengthening its position in the US market, especially with the Californian city of San Francisco.

“Establishing strategic alliances with entities that share our vision of promoting health and well-being is essential to consolidate our position as a leading destination,” said Rodrigo Esponda, general director of the Los Cabos Tourism Trust (FITURCA). “Los Cabos is a place where athletes can come to revitalize, heal and find their own path to wellness. We are committed to ensuring that our initiatives benefit the local community, which relies heavily on tourism. “This clinic is an example of how our efforts can offer unique and beneficial opportunities to the residents of this beautiful place.”

With an average of 26 direct weekly flights from San Francisco, Los Cabos is just a three-hour flight from the city located in Northern California, making it a preferred destination for Bay Area residents. From January to March of this year, Los Cabos welcomed 41,350 tourists from San Francisco, which represented an increase of 35.9% compared to the same period in 2023. Currently, California represents 23.6% of visitors to Los Cabos. This close collaboration with the 49ers was a key factor in making Los Cabos a favorite destination for residents of California and San Francisco.

This action has been a key strategic investment for FITURCA, seeking not only to promote Los Cabos as a privileged tourist destination, but also to promote the destination's community. This collaboration has allowed Los Cabos to be positioned in the minds of thousands of American football fans and potential tourists, achieving a positive impact on the local economy and offering direct benefits to the community. The "Day with the 49ers" clinic is a clear example of how this investment is generating opportunities for personal and community development for the youth of Los Cabos, promoting health, well-being and tourism in the region.

As part of the agreement between the Los Cabos Tourism Trust (FITURCA) and the “San Francisco 49ers” American football franchise, professional players will arrive in the municipality of Los Cabos to offer a two-hour clinic on Friday, May 31.

This agreement, signed on September 1, 2023 with “Forty Niners SC Stadium Company, LLC” (operator of Levi's Stadium), includes the promotion of the legend “Visit Los Cabos” in the preseason and regular season games of the San Francisco 49ers, in exchange for 700 thousand dollars. Payments have been made over eight months, ending in May 2024.

The agreement, valid until April 30, 2025, includes several promotional activities, such as photo sessions of players with the emblematic Arch of Cabo San Lucas, publications on social networks with the professional helmet and the phrase “Los Cabos, preferred destination to travel of the San Francisco 49ers”, and advertising on the screens at Levi's Stadium. In addition, a series of sports clinics taught by professional players will be held for children and young people in the community, such as the one that will be held tomorrow.

Clinic Details:

• Date and Time: Friday, May 31, from 8:00 a.m. to 8:00 p.m. to 10:00 a.m.
• Place: Bicentenario Stadium, located in the “Don Koll” sports complex in the Los Cangrejos neighborhood, Cabo San Lucas district.
• Registration: Participants must arrive an hour and a half in advance (6:30 a.m.) to register.
• Participants: Children and young people who want to learn and live with professional players.

Special guests:

• Patrick Willis: Legendary 49ers Hall of Fame player.
• Diana Flores: Flag Football world champion and “Visit Los Cabos” brand ambassador.

This initiative seeks to promote tourism in Los Cabos and offer the local community a unique opportunity to interact with prominent American football figures, thus strengthening the relationship between the tourist destination and the San Francisco 49ers.

The government of Baja California Sur has been praised for its commitment to promoting sustainable tourism, receiving recognition from members of the European Union. In a letter addressed to the state's Ministry of Tourism and Economy, Ambassador Gautier Mignot expressed his appreciation for the cooperation facilitated to address shared challenges in this area.

During their stay from April 19 to 23, the Ambassadors and Deputy Heads of the 15 Member States of the European Union had the opportunity to explore the human, gastronomic and cultural wealth of Baja California Sur, through visits to towns such as La Paz, Todos Saints and The Triumph. In his letter, the Ambassador highlighted the hospitality of the inhabitants of the region, underlining the importance of strengthening ties between Mexico and European countries for mutual benefit.

Recognition from the European Union not only highlights the natural beauty of Baja California Sur, but also the local government's commitment to responsible tourism practices that respect the environment. It is expected that these types of collaborations will continue to be strengthened through future visits, work tables and meetings, in order to promote the well-being of both local inhabitants and visitors.