The exciting opening day of the Mifel Tennis Open by Telcel Oppo took place at the Mextenis Stadium, with three singles matches that kept the audience on the edge of their seats. The action began at 4:00 p.m. local time with the confrontation between Daniel Evans and Roman Safiullin, followed by a vibrant duel between Max Purcell and Matteo Arnaldi. The night culminated with the confrontation between Thanasi Kokkinakis and Jack Draper.

The stellar match between Kokkinakis and Draper extended to three sets, culminating in an intense battle in which the Australian managed to win with a final score of 4-6, 7-6(5), 6-4. Despite not starting as a favorite against the No. 53 in the ranking, Kokkinakis demonstrated his skill at the ATP 250 in Los Cabos, adapting to the schedule, weather and backed by the support of the fans, which was decisive for the victory. of him over the British.

For his part, Max Purcell faced Matteo Arnaldi in another high-intensity match, managing to take the victory after a tough fight that was defined in three sets, with a final score of 6-4, 4-6, 6- 4. Despite Arnaldi's outstanding career, Purcell was solid on the court, showing confidence and determination.

In celebrating his victory, Purcell shared his experience in the tournament, expressing: "It was a very physical match but I gained confidence... The weather is cold, I would have liked to play during the day but obviously there wouldn't be people, but without a doubt many of us enjoyed being here, "It's very nice here in Mexico." After his victory, Purcell hopes to meet his opponent in the second round between Dominik Koepfer and Nuno Borges.

Finally, Daniel Evans, current No. 42 in the ranking, celebrated his victory over Safiullin, whom he defeated with a score of 6-2, 6-4. The 33-year-old Briton, who has two ATP titles, is now preparing to face Kokkinakis in search of a ticket to the third round.

The opening day of the Mifel Tennis Open by Telcel Oppo has left spectators eager to witness more exciting matches in the coming days, demonstrating once again the passion and competitive level that characterize this tennis tournament.

The Los Cabos Tourism Trust (FITURCA) presented its annual report of activities and results for 2023, as well as its plans and strategies for 2024, in an event held at the Playa Grande Hotel, attended by more than 150 people from the industry. tourism, municipal and state authorities.

The director of FITURCA, Rodrigo Esponda, highlighted that 2023 was a year of great challenges and opportunities for the destination, which managed to maintain its position as one of the favorites for national and international travelers, especially from the United States and Canada.

Among the most relevant achievements, he mentioned that Los Cabos registered an average hotel occupancy of 75%, with an average rate of $350 per night, the highest in Mexico and one of the highest in Latin America. In addition, the destination received more than 2.5 million visitors, of which 40% were repeat visitors and 20% were first-time visitors, that is, they returned to the destination after having visited it for the first time.

Esponda also highlighted the increase in air connectivity, with the opening of 12 new routes and the increase in frequencies on existing ones, which made it possible to have more than 30 thousand weekly seats available from 26 cities in the United States, Canada and Mexico. Likewise, he highlighted the diversification of markets, with participation in international fairs and events such as Fitur in Spain, where Los Cabos was the only Mexican destination with its own pavilion.

The director of FITURCA pointed out that 2024 will be a year of challenges and opportunities, given the increasingly strong competition from other destinations, the uncertainty generated by the elections in the United States and the celebration of the Olympics in Paris. For this reason, he said that they will focus on offering unique and quality experiences to travelers, that generate certainty and satisfaction, and that motivate them to recommend and return to the destination.

“People no longer only travel to a place because it is beautiful, or because there is a new hotel, but they are looking for a set of experiences that, truly, in some cases, move and are life-changing or life-changing.” the sense of seeing things,” said Rodrigo Esponda.

To this end, he announced that projects will be promoted such as the development of a convention center, the creation of a contemporary art museum, the consolidation of

cultural, sporting and gastronomic events, and the promotion of segments such as weddings, golf, fishing, diving and adventure.

Esponda expressed his confidence that Los Cabos will continue to be a leading and reference destination in national and international tourism, thanks to the joint work of the public and private sectors, and the commitment of all actors involved in the industry.

“We have many, many things to think about, but we also have many, many things to celebrate and be grateful for, because Los Cabos is a destination that has demonstrated its capacity for resilience, innovation, adaptation and growth,” concluded Rodrigo Esponda, Director of FITURCA.

September 1, 2023 marked the beginning of an unprecedented agreement between Los Cabos, Baja California Sur, and the San Francisco 49ers, with the aim of revitalizing tourism in the region after the impacts of the Coronavirus pandemic. The agreement, valued at $700,000 and with "urgent" status, was designed to prevent the flight of tourists from California, United States, by promoting the destination during the team's games at Levi's Stadium.

The Los Cabos Tourism Trust established a contract with the "Forty Niners SC Stadium Company, LLC" to display the legend "Visit Los Cabos" during the San Francisco 49ers preseason and regular season games. In exchange for this promotion, a payment of 700 thousand dollars was agreed, distributed in eight monthly payments. Additionally, extravagant clauses were included, such as arranging a photo shoot in Los Cabos wearing a 49ers helmet during a picturesque sunset.

The agreement, valid until April 30, 2025, highlights the importance of the Californian market for Los Cabos, which is why it sought to establish a strategic partnership with the 49ers. The promotion will include ads on television, radio, social media and the display of eight ads per game at Levi's Stadium. Additionally, the participation of Flag Football player Diana Flores and a select group of influencers was suggested to generate media coverage and enthusiasm around the association.

This agreement reinforces the ties between San Francisco and Mexico, as the 49ers visit the country in 2022 for a regular season game against the Arizona Cardinals. Now, with this alliance with Los Cabos, we seek to promote tourism as an emergency after the challenges faced during the Covid-19 pandemic.

The signing of this agreement not only represents an innovative strategy to promote tourism, but also an example of how sport can serve as a platform for economic recovery and strengthening the tourism industry in difficult times.

Baja California Sur has been considered a possible candidate to be part of the prestigious Michelin Guide, which recognizes gastronomic excellence around the world. This recognition is a testament to the growth and quality of the culinary sector in the region.

During Baja California Sur's participation in the International Tourism Fair (FITUR) in Madrid, Spain, it was announced that, due to its outstanding gastronomic wealth, the region has been selected as one of the 6 Mexican states considered to enter the Guide MICHELIN, which will make its debut in Mexico. This news was confirmed by Maribel Collins, the head of the Ministry of Tourism and Economy (SETUE).

With a rich culinary tradition that combines Mexican influences with international touches, Baja California Sur stands out for its wide variety of restaurants that offer unique gastronomic experiences. From fresh seafood and ceviches to signature dishes with local ingredients, the gastronomic offer in the region is diverse and high quality.

The possible inclusion of Baja California Sur in the Michelin Guide is a recognition of the hard work of local chefs, restaurateurs and producers who have opted for innovation and quality in their culinary proposals. This achievement will not only boost gastronomic tourism in the region, but will also position Baja California Sur as a world-class culinary destination.