World Wide Technology Championship 2024 kicks off and promises a great show for its attendees

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At a press conference held on Monday afternoon at the Diamante development, home of the event, the organizers and prominent figures of the World Wide Technology Championship 2024 Golf Tournament, led by Joe Mazzeo, director of the event, met to detail the aspects that make this event much more than a sports competition. The event, which is held at the prestigious El Cardonal golf course in Diamante, unites the talent of the PGA TOUR, the hospitality of Los Cabos and a strong commitment to the community.

Matt Horner, Executive Vice President of World Wide Technology (WWT), highlighted the relevance of the week not only as a golf show, but as a meeting point for more than 650 clients, partners and employees. “It is an opportunity to enjoy, learn and innovate. We have organized leadership sessions and multiple socializing activities,” said Horner, emphasizing WWT's role in promoting a comprehensive experience that transcends sport.

Michael Abbott, Vice President of Operations for Diamante Cabo San Lucas, highlighted the partnership with WWT, Wasserman and the PGA TOUR, assuring that this tournament is positioned as one of the best on the tour. “The hospitality and the course conditions make this event unique. In addition, it is a pleasure to support initiatives such as the First Tee program, which encourages children in Mexico to play golf,” said Abbott.

The current defending champion, Erik Van Rooyen, shared his impressions of the course, highlighting the improvements and challenging conditions he will face, especially with the winds expected for the first days of the tournament. Van Rooyen, who presents himself as an ambassador for WWT, showed a mix of humility and ambition when speaking about his return: “It is a privilege to return and defend my title. I have worked on improving my short game, especially chipping around the green, which has been my weak point. This course demands precision and creativity,” he said.

Beyond golf, the organizers highlighted the importance of philanthropic initiatives. Horner stressed WWT’s responsibility to give back to the communities in which it operates: “This week we had the opportunity to share with First Tee students, encouraging them to love the sport. Our mission goes beyond business; we want to leave a positive and lasting impact on the community.”

Ken Tackett, PGA TOUR competition referee, praised the course conditions and its ability to test the best players in the world. “The expected wind is a decisive factor that will make this tournament a real challenge,” said Tackett, adding that the team is prepared to adjust the conditions and ensure fair and exciting competition.

The tournament not only represents a sporting challenge, but also an engine of growth for the community of Los Cabos. Van Rooyen reflected on the legacy he hopes this event will leave: “If we can motivate young people to play and give them opportunities like the ones I had, it will be an invaluable legacy,” he said. With a scholarship in memory of his friend Jon, the golfer also showed the human and caring side that characterizes this tournament. The event promises to be a milestone for Los Cabos, combining the excitement of golf, business innovation and a genuine commitment to the well-being of the community.

 

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The Art of Illusion Hugo Robledo and his Mural at Hotel El Ganzo

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Hotel El Ganzo, known for its “Artist in Residence” art program, has witnessed the creation of a new work that fuses art and environment in a unique way. Prominent visual artist Hugo Robledo presented a mural at the hotel, expanding his already notable career in the world of spatial and geometric painting.

Robledo, whose work is characterized by the exploration of painting and its extensions into digital and three-dimensional media, conceived a mural that not only dialogues with the architecture of the place, but also harmoniously integrates with the imposing view of the Baja California Sur Peninsula. The piece, created under challenging conditions such as intense sunlight and heat, reflects the essence of the ancient man-made structures in the region, evoking a reflection on the origins of these spaces and the difficulties faced by their builders.

“I designed it thinking of integrating it into the space and the view of this place,” said Robledo. The work captures the changing tones of the sea, a tribute to the vibrant colors and textures that define the region’s maritime environment. “The sea is never the same color,” added the artist, highlighting the constant transformation of the nature that surrounds the hotel.

The creation process was supported by the team at Hotel El Ganzo, who facilitated the logistics and provided assistance to Robledo during his work. This mural, along with a mini-documentary documenting its creation, reiterates the hotel’s commitment to contemporary art and its role as a space for cultural development in Los Cabos.

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Community New Year’s Eve Celebration in Los Cabos: Four Days of Connection, Art, and Wellness

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Los Cabos, a destination known for its natural charm where the desert meets the ocean, is preparing to welcome a unique New Year’s experience. From December 29, 2024 to January 1, 2025, the community will witness a celebration in collaboration with Maxa, Crania, Veleros, and El Ganzo Hotel, designed to foster connection, art, and wellness.

A Transformative Experience

The celebration will kick off on December 29 with an Opening Ceremony and Welcome Dinner under the stars, hosted by Maxa. This evening will be an opportunity for attendees to slow down, enjoy each other’s company, and share a dining experience with an intimate and spiritual touch. The “Spirit Animal” dress code will invite attendees to express their essence and creativity through their attire.

Crania, a visionary space in San José del Cabo, will become the epicenter of self-expression and connection. With its focus on sustainability and natural beauty, it will provide the perfect setting to kick off the celebratory journey, which will include live music and a dinner prepared by chefs Emme Prieto and Chris Domit, renowned for their contributions to cuisine in Mexico City.

Wellness and Connection at Veleros

On December 30, activities will move to the Veleros Beach Club, where attendees will enjoy a “Wavy Sunset” by the sea. This day will be a mix of wellness activities and a sunset party with melodic music and cocktails, setting the mood for the grand celebrations to come.

The beach club, with its immersive setting and top-notch restaurant, becomes the ideal place for attendees to relax, socialize and absorb the unique energy of the Sea of ​​Cortez. This space, one of the few in Los Cabos suitable for swimming, captures the essence of the region and provides a perfect respite before New Year’s Eve.

An Unforgettable New Year’s Eve

On December 31, the celebration will reach its peak with a New Year’s Eve Dinner on the rooftop of Hotel El Ganzo, led by Chef José Luis Hinostroza, known for his work at Arca, one of the 50 best restaurants in the world. After dinner, the community will cross into the heart of Crania, where the iconic Maxa Deer Art Car will usher in a night of music and dance. The carefully chosen DJ selection will guide attendees on an immersive musical journey while welcoming 2025 in a setting that combines modernity and nature.

Renewal and Refreshment

The morning of January 1 will not be the end, but rather an extension of the celebration. With a gathering on the rooftop of Hotel El Ganzo, attendees will be able to enjoy an unparalleled view while participating in activities that celebrate life and renewal. The day will culminate with a Closing Ceremony at sunset, a time to integrate the learnings of the previous days and welcome the new year with renewed energy and clear focus.

Details and Tips

The event includes three nights' accommodation at El Ganzo, select meals, wellness activities, and access to all scheduled celebrations. For those who wish to further enrich their experience, it is suggested to reserve additional activities such as treatments at the Ganzo Spa or private spaces at the beach clubs.

Prices vary by room, starting from $4,890 USD to larger suites for $14,390 USD. Rates include taxes and services, and triple and quadruple occupancy can be requested.

This celebration promises to be more than an event: it is an opportunity to rediscover oneself, reconnect with the community, and embrace a new year in an environment that celebrates creativity, art, and well-being.

Full price list:

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Fourth edition of the “Altares de Muertos” nautical parade dazzles in Cabo San Lucas

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The bay of Cabo San Lucas was the setting for the fourth edition of the “Altares de Muertos” nautical parade, an event full of tradition and color that could be seen from different strategic points such as El Médano beach, Coral Negro and the boardwalk. More than 20 boats, decorated and illuminated, sailed through the waters from Pueblo Bonito beach to the entrance of the marina breakwater, then turned back and made a second turn, displaying a splendor that celebrated the traditional Day of the Dead.

The festivities included a fireworks show that illuminated the sky and captured the attention of those in attendance. This tribute to the deceased was enriched by the participation of the Municipal Institute of Indigenous and Afro-Mexican Affairs, directed by Leonardo Jiménez Castejón, who contributed with a decorated boat and a group of dancers who presented choreographies such as the Xochipitzahuatl dance, a symbolic piece of Nahuatl culture commonly performed at vigils and Day of the Dead celebrations.

In the Amelia Wilkes Plaza, in the center of Cabo San Lucas, various cultural activities took place. Visitors, both local and foreign —mainly American tourists— enjoyed the event, immersing themselves in this Mexican tradition that strives to stay alive year after year. The University Altar Competition inaugurated the activities on November 1 on the esplanade of the Puerto Paraíso Mall, followed by the Catrinas Competition at 5 p.m. and an artistic and cultural event at 8 p.m. with the participation of local artists.

However, some attendees expressed that the organization left something to be desired, commenting that the boats took a while to advance towards the marina, which caused some impatience while waiting for the moment when the light of dusk would allow them to appreciate the illuminated decorations. Although the decoration of the boats and the installed catrinas were praised, they did not fully shine due to the schedule and the long wait.

The celebration also impacted mobility in the tourist area, where lines and traffic were recorded at some road intersections due to the flow of attendees leaving the event. Despite these details, the parade and the activities around the Day of the Dead once again consolidated the importance of this holiday in the cultural identity of Los Cabos.

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Los Cabos strengthens its international connectivity with the new direct route to Frankfurt from Condor Airlines

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The Los Cabos Tourism Trust (FITURCA) and Condor Airlines have officially inaugurated the direct air route between Frankfurt and Los Cabos, which began operating on November 3. This new service represents a significant advance in the destination's international connectivity, facilitating access to one of the most important tourist markets in Europe.

During the inaugural flight, the Secretary of Tourism, Economy and Sustainability of Baja California Sur, Maribel Collins; the Consul of Mexico in Frankfurt, Cecilia Villanueva; the General Director of FITURCA, Rodrigo Esponda; the President of the Los Cabos Hotel Association, Mauricio Salicrup; the Director of the Los Cabos International Airport, Francisco Villaseñor and, on behalf of Condor Airlines, Sabine Neujahr, among other representatives of the destination, were present.

During her speech, the Secretary of Tourism and Economy of Baja California Sur, Maribel Collins, stated that “the opening of this new route not only strengthens the connectivity of Los Cabos with Europe, but also promotes the economic and social development of our region. We hope that this connection will attract thousands of German tourists, generating opportunities for our local businesses and promoting an enriching cultural exchange.”

It is anticipated that this new connection will attract more than 16,000 German tourists during its first operational season, mainly from Frankfurt and other cities in Germany, as well as from Switzerland, Austria, Italy and France, in addition to other countries within the European zone.

The Consul of Mexico in Frankfurt, Cecilia Villanueva, referred to it as “a great achievement in connectivity between Mexico and Germany with the arrival of the inaugural flight from Frankfurt to Los Cabos. This new link will not only strengthen tourism and commercial exchange, but will also open new opportunities to deepen cultural ties and cooperation between our countries. From the Mexican Consulate in Frankfurt we would like to congratulate all the institutions that contributed to making this flight possible and we are grateful to have been able to be part of this collective effort.”

The route is designed to cover the winter and spring tourist season, covering the periods of greatest affluence of the European market. Two weekly flights will be scheduled from Frankfurt to Los Cabos, with operations until April 23, 2025, using Airbus A330-900 aircraft that have a capacity for 310 passengers distributed in three classes.

Rodrigo Esponda, head of FITURCA, highlighted that “the new direct route, operated by Condor Airlines, aims to consolidate European tourism as the third most relevant international market for Los Cabos. This connection, in addition, is part of a broader strategy to promote the growth of international tourism in the region.”

This new connection will increase the attractiveness of the destination for international visitors and will promote economic and cultural exchange. It is important to note that the European market shows great interest in nature, culture, gastronomy and sustainability, preferring high-quality experiences. This trend is aligned with FITURCA's vision of global diversification, which responds to a deep interest in the authenticity and heritage of Los Cabos.

In the words of Mauricio Salicrup, “the inauguration of this direct route is a milestone for Los Cabos and represents an invaluable opportunity for the economic development of our region. We hope that the arrival of German tourists will not only benefit hotels and restaurants, but will also boost local small businesses, thus strengthening our community and promoting sustainable growth.”

“For Los Cabos Airport, international routes represent more than half of the passenger traffic received each month; in fact, after the inauguration of Los Cabos-Frankfurt, this air terminal becomes one of the airports with the most international routes in GAP. We are preparing for the growing demand of national and foreign tourists, to provide them with the best experience,” said Francisco Villaseñor, director of Los Cabos Airport.

With this effort, Los Cabos reaffirms its commitment to diversify its tourism markets and strengthen its image as an exclusive and safe destination for international travelers. It is important to highlight that Los Cabos is positioned as the Mexican destination with the greatest promotion at national and international level, covering eleven priority markets: the United States, Canada, Mexico, Colombia, Brazil, Australia, the United Kingdom, Spain, France, Germany and Japan. This comprehensive strategy not only seeks to attract more visitors, but also to generate a positive impact on the local economy and promote sustainable development in the region

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